Worldwide spending on traditional hardware, software, services, and telecommunications is on course for growth of 3.7% this year in constant currency – that’s slightly down from last year’s 4.2% growth, and will reach $4 trillion in 2018, according to the latest findings from IDC.
In a survey of 50 CFOs in the U.S., respondents said one of their biggest concerns about their marketing organization is that CMOs measure in ‘vanity metrics’. The surveyed CFOs concluded that many data points digital marketers use (views, clicks) don’t matter to their ultimate goals.
Berg Insight released the findings from their latest global market study. The number of active tracking devices deployed for cargo loading units — including trailers, intermodal containers, rail freight wagons, air cargo containers, cargo boxes and pallets — reached 3.7 million worldwide in 2017.
If we bring more players into the ICT investment space, we can start to socialize the costs of investments to better reflect the disbursement of returns. This should significantly increase ICT infrastructure development. But it starts with thinking about the internet differently.
“Most interest in blockchain applications for digital advertising centers around bringing transparency to the programmatic ecosystem, which has been blasted in recent years as a murky black box plagued by fraud and shady players,” said Nicole Perrin, senior analyst at eMarketer.
The online security market is expanding globally, and for good reason. The dramatic increase in connected devices has created a huge attack surface for cyber criminals. Whether their motive is mischief, or theft, the impacts can be far-reaching and very costly.