Savvy Board of Directors will Mandate Secure Digital Business
Gartner estimates that by 2020, 100% of large enterprises will be asked to report to their boards of directors on cybersecurity and technology risk at least once a year. Boards today are more informed about the IT security risk to the enterprise.
via Gartner
U.S. Pay-TV Provider Video Subscribers Decline
The largest pay-TV providers in the U.S. — representing about 93% of the market — lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018. The future outlook is equally gloomy.
How Programmatic Advertising Fees Impact Digital Marketing
Nearly one-third of U.S. advertiser spending on programmatic display ads goes to tech and software intermediaries — the so-called “ad tech tax” — to execute ad transactions, before publishers receive the rest as advertising revenues.
via eMarketer
Why Earned Media is More Effective than Advertising
“Nielsen survey research shows that earned presence is more likely than traditional paid marketing investments to influence consumers to switch brands. Recommendations and reviews, in particular, are forms of earned media that are more persuasive.”
via Nielsen
Exposing Cyber Threats with Big Data and Security Analytics
Survey: 28% of organizations say they’re collecting, processing, and analyzing significantly more security data than they did 2 years ago, while another 49% were collecting, processing, and analyzing somewhat more data during the same timeframe.
via ESG
Why Digital Ad Blocking Impacts Online Marketers
In the U.S., roughly one in four internet users will block ads this year on at least one of their internet-connected devices. Penetration will be stable, increasing only to 27% of internet users at the end of our forecast period. Still, the ROI for online ads is pitiful.
via eMarketer
Financial Impact of Each Data Breach is $3.92 Million
The cost of a data breach has risen 12% over the past 5 years and now costs $3.92 million on average. These rising expenses are representative of the multiyear financial impact of breaches, increased regulation and the complex process of resolving criminal attacks.
via IBM
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