Why the Decline of Journalism is a Threat to Democracy
A recent study found that the use of technology will weaken democracy between now and 2030 due to the speed and scope of reality distortion, the decline of journalism and the impact of surveillance capitalism.
Digital Advertising Fraud Drives Shift to Brand Journalism
Costing an estimated $18.5 billion (£12.7) annually — with reportedly more than 50% of display campaigns tracked in the ad exchange never being seen by a single human being — online ad fraud is a huge problem for the industry, and not one that’s going to disappear on its own.
Source: The Guardian
Transmedia: How Journalists can Adopt Virtual Reality Tools
To tell the stories of family farmers in Iowa, Gannett created a 3D environment using a video game engine so that readers could walk around a 100-year-old farm. At certain points in the farm, readers can watch 360-degree videos that elaborate on the journalist’s reporting.
via Knight Center
How Virtual Reality is Going to Transform News Reporting
Long the purview of the gaming world, Virtual Reality represents a new frontier for journalism. News reports for years have borne witness to the events shaping the world. Now, directors and reporters are experimenting with virtual-reality technologies to essentially transport people into those events.
via NYTimes
Transmedia: One Approach to Leading Interactive Expeditions
A storytelling toy by Eric Cade Schoenborn to give some insight as to the process to create interactive storytelling projects at the Knight Foundation. As with any expedition, you need a guide.
Transmedia: The Economist New ‘Essays’ Immersive Storytelling
The Economist has launched a new digital-first series called Essays, adopting an immersive storytelling style to deliver content outside the “constraints of print”.
The series, which started with Democracy, was “an opportunity to start doing things in a different way,” said Tom Standage, digital editor.
via Journalism
Firestorm: an Interactive Story about the Bushfire at Dunalley
Firestorm, the Guardian’s second foray into interactive documentary, is a beautifully crafted piece of immersive digital storytelling.
Centered on The Holmes Family fleeing a Tasmanian bushfire, the project crafts photographs, text and a soundtrack into a linear structure.
via The Guardian
How Investigative Journalism Became a Charity in America
If you suspect your local town government is corrupt, would you pay a journalist to investigate? Uncoverage will test whether the public “cares enough” about investigative journalism to pay for it.
Seriously, what’s next in America? If you want a professional (meaningful) world news show on TV, will you make a donation to fund the whole truth?
via NYTimes
Transmedia: the Evolution of B2B Inbound Digital Marketing
Content-based forms of marketing tend to focus on blogging, infographics, and other content pieces that enable sharing expertise. This strategy has become especially powerful because the Internet has really opened up the realm of B2B marketing.
The key, though, is to be experimental. To me, this means beginning to employ methods of transmedia storytelling.
A Hero’s Journey is the Antidote to Fabricated Business Stories
In fact and fiction, as well as in religion and secular life, the hero’s journey is an eternally appealing story. The mystery is why businesses are so reluctant to tell their stories in this way.
Most businesses, in fact, do the opposite. They take perfectly good raw material about their customers and turn it into Barbie doll stories — fake and plastic. An example of this travesty is the customer case study.
via Forbes
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