Tag Archive | leadership

Quest for Customer-Centric Marketing Leadership

Quest for Customer-Centric Marketing Organizations

Companies often say they embrace the concept and are making moves to change, or claim that they are already customer-centric. However, many can’t seem to fully commit to enacting the required operational, procedural and behavioral changes needed to be truly customer-first.

via Gartner

3 Principles for Augmenting Leadership with AI

3 Principles for Augmenting Leadership with AI

“The solution is to use new technologies to augment rather than replace human activity. The goal is not merely to apply new technologies, but to collectively align the most resourceful people to take on the organization’s most daunting challenges and chase the most compelling business opportunities.”

via World Economic Forum

Content Marketing: Few Real Leaders or Visionaries

Content Marketing: Few Real Leaders and Visionaries

Our first finding is that storytelling isn’t so much a tactic as a mindset. And by that we mean, we’re all showing up every day to publish e-books, publish blogs, to get it done one day after another—and that’s good. But we find that Leaders and Visionaries really have a sense of purpose that’s much bigger.

via Skyword

Digital Native: Most Innovative Companies in 2018

Digital Native: Most Innovative Companies in 2018

At leading innovators, R&D and new-product development have become digital endeavors. Eleven of the fifty companies named in BCG’s 2018 ranking of the most innovative companies — including seven of the top ten — are digital natives.

via BCG

How Savvy Marketers Measure Market Sentiment

How Marketers Measure Market Sentiment

Perception metrics measure the impact of exposure to a marketing message or other brand content. Perception is measured using indirect methods such as surveys, branded searches and social listening tools because it does not necessarily result in an action.

via Gartner

Why Companies Don’t Respond to Digital Disruption

Why Companies Don’t Respond to Digital Disruption

The gap between the 87 percent who say digital disruption will affect their industry and the 44 percent who say their company is adequately preparing is, in a word, staggering. The majority knows digital disruption is happening.

via MIT Sloan Review

Learn How to Lead a Purpose-Driven Organization

love illustration.

“So, what do purpose-driven leaders look like? The best way to understand a concept is with some real and tangible examples, so let me share a few examples of business leaders who I happen to know personally who exemplify these traits.”

via Chief Executive