GPS personal tracking device shipments will more than double by 2021 with a 21 percent CAGR, as the industry shifts away from traditional markets, such as family and pet locator devices.
Source: Digital Lifescapes
Mobile network operators and internet service providers have a significant new upside opportunity. The global market for mobile Location-Based Services (LBS) will demonstrate solid growth in the next few years, according to the latest market study by Berg Insight.
Source: Digital Lifescapes
According to a study, 80% of marketers worldwide use location targeting for mobile advertising. Targeting is more than location — it’s critical to reach the right people once they’re in the right spot.
Nearly 40% of U.S. mobile device users have searched for local businesses via a mobile app in the past year, compared with three in 10 two years prior. But web browsers were the preferred way to search for local businesses.
Word-of-mouth is still the most effective marketing channel for SMBs. For those looking to go beyond chatter though, search engine optimization and online local directories were the second and third most effective marketing channels for bringing in new leads and customers.
The consumer path to purchase is becoming increasingly mobile. Retailers that provide relevant, local information via search and online presence (mobile app and site) will increase both reach and engagement. While helping to drive shoppers in-store, such information will also improve customers’ experience once there.
The applications for smartphones within physical retail environments already extend beyond in-store product or pricing comparisons by consumers. Moreover, the future use-cases that are likely to emerge in the coming year will expand across a variety of retail sectors.
As the mobile service provider’s traditional sources of communications revenues decrease, the move towards 4G LTE enables new potential streams of revenues — including in-store retail applications, big data analytics, customer experience management and personalized advertising.
Internet usage is evolving, and so are the application scenarios for business technology. Desktop personal computers will produce a much smaller share of commercial internet protocol (IP) traffic. Mobile and portable devices will drive the majority of traffic by 2018.
Moreover, commercial mobile location-based services will be the fastest growing application — with a 24.9 percent CAGR.
As mobile budgets swell, brands are eager to find ways to make their ads contextually relevant. As a result, the use of geotargeted mobile display advertising is on the rise, as are campaign results, according to eMarketer.
BIA/Kelsey estimated U.S. advertisers would invest $725 million in local mobile display advertising in 2013, which is nearly twice the amount spent last year.