Companies often say they embrace the concept and are making moves to change, or claim that they are already customer-centric. However, many can’t seem to fully commit to enacting the required operational, procedural and behavioral changes needed to be truly customer-first.
“Each year, we ask the developer community about everything from their favorite technologies to their job preferences. This year marks the eighth year we’ve published our Annual Developer Survey results—with the largest number of respondents yet. Over 100,000 developers took the 30-minute survey this past January.”
via Stack Overflow
Perception metrics measure the impact of exposure to a marketing message or other brand content. Perception is measured using indirect methods such as surveys, branded searches and social listening tools because it does not necessarily result in an action.
Spending in cognitive systems will reach $358.2 million in Latin America by 2020. Financial services tops the list at 37% of the total, followed by manufacturing and resources with 15%, distribution and services with 10%, cross-industries with 6%, and other industries with the remaining 32%.
According to eMarketer’s latest estimates, there will be just 17.9 million desktop or laptop-only internet users in the U.S. this year — that’s down from 20.3 million in 2016. And the number is expected to edge lower in the future.
A survey of B2B executives conducted in September 2016 asked about content marketing tactics, and found that original market research and associated data are the most effective B2B marketing approaches.
“Despite their big advantages, the big IT analyst shops face disruption. They face perpetual accusations of pay-for-play bias. Many techies say they know more about the topics than the analyst briefing them.”
Source: The New Stack
For companies, social innovation is not just a good thing to do. There is a business case for pursuing social innovation. Our interviews revealed a number of measurable business benefits – reduced costs, increased profits, strengthened supply chains, more innovation, new revenues, legitimised license to operate.
Source: World Economic Forum