Personal Computing Market Continues to Decline

Unit shipments for the global personal computing devices market, comprised of traditional PCs (made up of desktops, notebooks and workstations) and tablets, is expected to decline 3.9% in 2018, according to the latest forecast from IDC.

via IDC

Quest for Customer-Centric Marketing Leadership

Companies often say they embrace the concept and are making moves to change, or claim that they are already customer-centric. However, many can’t seem to fully commit to enacting the required operational, procedural and behavioral changes needed to be truly customer-first.

via Gartner

Software Developer 2018 Survey Findings

“Each year, we ask the developer community about everything from their favorite technologies to their job preferences. This year marks the eighth year we’ve published our Annual Developer Survey results—with the largest number of respondents yet. Over 100,000 developers took the 30-minute survey this past January.”

via Stack Overflow

How Savvy Marketers Measure Market Sentiment

Perception metrics measure the impact of exposure to a marketing message or other brand content. Perception is measured using indirect methods such as surveys, branded searches and social listening tools because it does not necessarily result in an action.

via Gartner

Social Media Advertising Results Expose the Harsh Reality

Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.

Source: eMarketer

Cognitive Systems are Growing by 56 Percent in Latin America

Spending in cognitive systems will reach $358.2 million in Latin America by 2020. Financial services tops the list at 37% of the total, followed by manufacturing and resources with 15%, distribution and services with 10%, cross-industries with 6%, and other industries with the remaining 32%.

Source: IDC

Why Mobile is the Default Device for Internet Access in 2017

According to eMarketer’s latest estimates, there will be just 17.9 million desktop or laptop-only internet users in the U.S. this year — that’s down from 20.3 million in 2016. And the number is expected to edge lower in the future.

Source: eMarketer

How Original Research Drives B2B Content Marketing

A survey of B2B executives conducted in September 2016 asked about content marketing tactics, and found that original market research and associated data are the most effective B2B marketing approaches.

Source: eMarketer

The Changing Face of Legacy IT Analysts and Consultants

“Despite their big advantages, the big IT analyst shops face disruption. They face perpetual accusations of pay-for-play bias. Many techies say they know more about the topics than the analyst briefing them.”

Source: The New Stack

Exploring the Business Case for Social Innovation Projects

 

For companies, social innovation is not just a good thing to do. There is a business case for pursuing social innovation. Our interviews revealed a number of measurable business benefits – reduced costs, increased profits, strengthened supply chains, more innovation, new revenues, legitimised license to operate.

Source: World Economic Forum