Tag Archive | market research

Cognitive Computing Research Study Launched at CES 2016

IBM cognitive computing market research

The Consumer Technology Association (CTA) Foundation announced at #CES2016 an initiative in collaboration with IBM that will research how cognitive computing can provide better information to help transform the lives of the world’s growing aging population and persons with disabilities.

Source: CES 2016

Profiling the Growth of Always-Online Connected Americans

always-online smartphone market research

As smartphones have become more widespread, 21% of Americans now report that they go online throughout each and every day. Overall, 73% of Americans go online on a daily basis, 42% go online several times a day and 10% go online about once a day.

Source: Pew Research Center

How Google Android Now Leads Apple iOS Across the Globe

google android global mobile software market leader

Google Android is now ahead of Apple iOS in all global regions. On mobile, Android lead peaks in APAC (60%) and LatAm (65%) where it has 5 times as many users as iOS. Only in North America, Apple’s home market, do we see this gap shrink.

Source: GlobalWebIndex

Explore the Latest Trends within Online Entertainment Industry

broadcast television on smart tv

Linear TV will remain a powerful force for some time: a study found that half pay for a TV subscription and 2.5 hours is devoted to linear TV daily. However, 16-24 year-old now average an hour each day watching online TV, which is a third of their daily TV viewing time.

via GWI

Measuring Thought Leadership Influence is still Very Subjective

Thought Leadership Metrics

According to ITSMA’s latest research, 79% of buyers said that Thought Leadership significantly influenced their views of providers, and 75% said it played an important role in determining who made it onto their short list. The challenge, of course, is identifying when and how thought leadership has an influence.


How LinkedIn Enables Superior B2B Customer Engagement

LinkedIn B2B Customer Engagement

LinkedIn is the business-to-business (B2B) go-to place for product launches. Fully 64% of B2B marketing execs said LinkedIn was effective at engaging customers during the pre-sale stage of the buying cycle — vs. 47% for Twitter and just 17% for Facebook.

via eMarketer

Watching Broadcast Television will Continue to Decline

TV trends 2015

Traditional TV viewing took a beating in Q1 2015. Every age group watched less traditional television in the first quarter compared to Q1 2014. The biggest declines are in the 18-24 year olds, where time watching fell over 16%, to 93 hours and 19 minutes a month.

via nScreenMedia

Why Emerging Markets will Drive the Mobile Internet Big Trends

Mobility global market study

By 2020 advanced mobile technology will be commonplace around the globe — smartphone subscriptions will more than double, reaching 6.1 billion, 70% of the world’s population will be using smartphones, and 90 percent will be covered by mobile broadband networks.

via Ericsson

How American Companies Dominate the Mobile Internet

America is the king of mobile internet value creation, with twenty four companies delivering $144 billion of shareholder value. This is partly due to monster valuations of some U.S. players (including Uber, WhatsApp, Twitter and Snapchat over $10B), with an average U.S. company worth $6 billion.

via Digi-Capital

How the Global Digital Economy Reached $1.4 Trillion in 2014

global digital economy trends and forecast

The total number of internet users worldwide at the end of 2014 was 3.1 billion — which will increase to 4.0 billion people by the end of 2020 – at a CAGR of 6.7% per year. The digital economy was worth $1.4 trillion in 2014 and this will increase to $2.2 trillion by 2020.

via Generator Research