85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.
While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that nearly two thirds- — 64 percent — of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years.
All brands have a story to tell, but telling it in a way people want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages.
Done well, customer experience (CX) improves your ability to quickly service your customers, it improves data capture capabilities, improves customer insight and your ability to solve customer problems. Rightfully so, it’s every company’s dream to do this for each consumer.
Source: TM Forum
The notion of engaging a Digital Polymath is compelling. Harnessing the wisdom of a worldly open-minded individual that acknowledges the near-term challenges and opportunities, yet also has the vision to be able to anticipate the broader future – now, that’s interesting.
Source: Digital Polymath
Most brands and marketers are aware that traditional marketing and engagement strategies will no longer generate the success they did just a few years ago. But many have yet to carve a path toward growth amid an increasingly digitized market where choice is overly abundant and every smartphone is a sales register.
Ninety percent of ad blocking users are on a desktop or laptop, which translates to 24% of U.S. internet users. By the end of this year, more than a third will block Ads on their smartphone, about 9.5% of internet users.