Tag Archive | marketing

Why Savvy CMOs Create a Digital Growth Engine

Why Savvy CMOs Create a Digital Growth Engine

Marketing has been on the front lines of the digital revolution, but the landscape has become much more complicated, requiring a focus on growth, data, and new modes of creativity – and a truly growth-oriented CMO.

via McKinsey

Inept Marketers Still Ignoring Paid Media Fraud

Inept Marketers Still Ignoring Paid Media Fraud

“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”

via eMarketer

Why Digital Media Niche is the New Mainstream

Why Digital Media Niche is the New Mainstream

“Marketing of media brands is locked in a transition phase, moving from the old model of one-to-many messaging to targeted digital campaigns. As in all transitions, the old and new models will co-exist for some time.”

via MIDiA

How Mobile Apps Drive U.S. Social Network Use

 

How Mobile Apps Drive U.S. Social Network Use

“Fewer people are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of U.S. social network users will be mobile-only in 2019.”

via eMarketer

Time for Fresh Thinking and Learning New Skills

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“Focus more on creative market development ideas, compelling content strategy and thereby focus less on how you’re going to spend your limited available budget on Ads. Just because it’s easier to buy Ads shouldn’t make it a priority.”

via Digital Polymath

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer

Commercial Storytelling: Leading with Purposeful Narratives

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“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”

via LinkedIn