Tag Archive | marketing

Software Product Management Talent Dilemma

Software Product Management Talent Dilemma

Product management is one of the most critical talent pools for any company that is writing software but often does not get the right level of attention. Having a world-class product management function requires a multipronged approach under a holistic talent-management program.

via McKinsey

Digital Transformation: Luddites Prefer Mediocrity

Digital Transformation: Luddites Prefer Mediocrity

What’s one of the biggest challenges to digital transformation progress. About half of those polled said that internal politics and cultural resistance disrupt their digital transformation efforts.

via eMarketer

More CMOs Seek Agile Digital Polymath Talent

More CMOs Seek Agile Digital Polymath Talent

CMOs that invest in their in-house digital marketing capabilities and business model will benefit from a valuable in-house partner to collaborate with external creative and media agency partners. This provides both in-house and external agencies a role.

via Forrester

Protecting Customer Data is a Top Challenge for CMOs

Protecting Customer Data is a Top Challenge for CMOs

The proliferation of data breaches is happening at a time when marketers are becoming more reliant upon user data. In a survey of 226 CMOs worldwide, 42 percent of respondents said that protecting customer data is one of their top data-related challenges.

via eMarketer

Content: How to Reignite Your Marketing Communications

digital-transformation-of-marketing-1-638

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Chief Marketing Officer Budget Reality Check

Chief Marketing Officer Budget Reality Check

“Our conversation with marketing leaders suggest these budgets are fluid. Some are hard-pressed to make a business case to restructure or increase budgets for staff. On many to-do lists: Bring activities in-house, such as media planning and buying, and make better use of their agencies.”

via Gartner

How Mobile and Digital Media Sustain Advertising

How Mobile and Digital Media Sustain Advertising

According to Magna, 2018 will be a record year for overall advertising sales, which are expected to reach $207 billion for the full year. Growth will continue through to 2019, where a 4% increase is anticipated, slightly down on its 2018 forecast of 4.7%.

via World Economic Forum