Tag Archive | marketing

Advertising Fraud: Can Artificial Intelligence Reduce It?

advertising fraud market research

When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.

Source: Digital Lifescapes

Why Marketers are Shifting to Mobile Search Campaigns

mobile search market research

eMarketer estimates that 71.5 percent of the U.S. population will execute search queries online at least once per month in 2017, which translates to 85 percent of internet users. Many more searches are on mobile devices.

Source: eMarketer

How to Develop a Winning B2B Content Strategy 

b2b content strategy market research

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Digital Influencers are Leading a Marketing Transformation

immersion-influence-ep-2016

Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”

Source: Knowledge@Wharton

Transmedia Storytelling and Multimedia Content Marketing

Ultimately, if a brand can find a way to tie together messaging that authentically resonates with audiences and gives them a way to participate in the story, there’s a way to connect what the brand’s doing to a transmedia marketing strategy.

Source: Skyword

Why Advertising Fraud is a Serious Problem for Marketers

advertising fraud market research

Nearly half (48%) of respondents identified invalid traffic from bots and scripts as the most common type of ad fraud they encountered. That was followed by unauthorized rebrokering (13%), click cramming (13%) and ad stacking (10%).

Source: eMarketer