Product management is one of the most critical talent pools for any company that is writing software but often does not get the right level of attention. Having a world-class product management function requires a multipronged approach under a holistic talent-management program.
What’s one of the biggest challenges to digital transformation progress. About half of those polled said that internal politics and cultural resistance disrupt their digital transformation efforts.
CMOs that invest in their in-house digital marketing capabilities and business model will benefit from a valuable in-house partner to collaborate with external creative and media agency partners. This provides both in-house and external agencies a role.
The proliferation of data breaches is happening at a time when marketers are becoming more reliant upon user data. In a survey of 226 CMOs worldwide, 42 percent of respondents said that protecting customer data is one of their top data-related challenges.
Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.
via Digital Polymath
“Our conversation with marketing leaders suggest these budgets are fluid. Some are hard-pressed to make a business case to restructure or increase budgets for staff. On many to-do lists: Bring activities in-house, such as media planning and buying, and make better use of their agencies.”
According to Magna, 2018 will be a record year for overall advertising sales, which are expected to reach $207 billion for the full year. Growth will continue through to 2019, where a 4% increase is anticipated, slightly down on its 2018 forecast of 4.7%.