Tag Archive | marketing

How Digital Technology is Revolutionizing B2B Events

events marketing market research

85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

Source: Contently

CMOs and Sales Leaders Adopt Cognitive Computing

cognitive computing market research

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that nearly two thirds- — 64 percent — of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years.

Source: IBM

Why Savvy Marketers Embrace Storytelling and Data Analysis

digital media market research

All brands have a story to tell, but telling it in a way people want to hear can be challenging. Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages.

Source: eMarketer

Digital Experience Revolution – the New Reality of 2017

Done well, customer experience (CX) improves your ability to quickly service your customers, it improves data capture capabilities, improves customer insight and your ability to solve customer problems. Rightfully so, it’s every company’s dream to do this for each consumer.

Source: TM Forum

12 Tips to Transform Your B2B Content Marketing Team

digital transformation market research

The notion of engaging a Digital Polymath is compelling. Harnessing the wisdom of a worldly open-minded individual that acknowledges the near-term challenges and opportunities, yet also has the vision to be able to anticipate the broader future – now, that’s interesting.

Source: Digital Polymath

How Savvy Marketers will Master Digital Growth Strategies

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Most brands and marketers are aware that traditional marketing and engagement strategies will no longer generate the success they did just a few years ago. But many have yet to carve a path toward growth amid an increasingly digitized market where choice is overly abundant and every smartphone is a sales register.

Source: Nielsen

How Ad Blocking Creates Demand for Content Marketing

ad blockers market research

Ninety percent of ad blocking users are on a desktop or laptop, which translates to 24% of U.S. internet users. By the end of this year, more than a third will block Ads on their smartphone, about 9.5% of internet users.

Source: eMarketer