“It is simply impossible to determine the success of marketing on the basis of leads or accounts. It’s time for B2B marketers to make the shift from leads to buying groups and opportunities. Here are the top three concepts B2B marketers need when moving to buying groups.”
“Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical to a brands’ ability to win, serve, and retain its customers and partners. It’s a fast-growing market, with 59% of companies increasing spending across the stack.”
Across industries, brands should expect an ongoing process of trial and error as they monitor and predict the ways potential buyers in their sectors renegotiate the nature and terms of their participation — and automotive is no different. Will fear of infection through public transit, ride-sharing, and air travel fuel a shift towards more personal and private forms of mobility?
Marketers are shifting investment strategies. Global digital advertising impressions on mobile (+32%) and over-the-top (+182%) devices increased significantly in first-quarter 2020 versus first-quarter 2019 and computer impressions saw a -9% decrease.
The average tenure for CMOs decreased from 43 months to 41 months. CMO tenure in 2019 decreased slightly, by two months; more than half (60%) have held the role for 36 months or less, consistent with 2018 and a slight increase over 2017 (57%).
via Spencer Stuart
“But under the present circumstances, data and analytics teams are strained to deliver against expectations and need to develop new ways of thinking. In particular, it’s difficult to adapt to change and transform go-to-market strategies by merely looking for solutions in marketing dashboards.
via Digital Polymath
“Today it seems like every single ad that we see, produced by any company anywhere has the same message: We are all in this together, blah, blah, blah. Consumers are so tired of these ads and “coronavirus emails from CEOs” their eyes are bleeding.”
“Companies that use thought leadership in their messaging effectively differentiate themselves in crowded markets – or with specific accounts – while maintaining a consistent story across form factors and channels.” – Discover how Purposeful Narratives will make your organization stand out from the competition.
The use of near- and real-time analytics to collect CX data is a rising trend among growth companies, with 43 percent of product managers at growth companies using analytics to collect and analyze customer perception and sentiment data.