Tag Archive | marketing

The Global Digital Advertising Upside in 2019

The Global Digital Advertising Upside in 2019
In 2019, worldwide digital advertising spending will rise by 17.6% to $333.25 billion, according to eMarketer. That means that, for the first time, digital will account for roughly half of the global advertising market.

via eMarketer

Commercial Storytelling: Leading with Purposeful Narratives

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“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”

via LinkedIn

Fearless CMOs Embrace Change, Reject Mediocrity

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Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Why Savvy Marketers Crave Data Science Skills

Why Savvy Marketers Crave Data Science Skills

Although there are various challenges that marketers associate with building data science teams, marketers have not cooled on the topic. In a study, 96% of U.S. respondents said that data science was important for marketers.

via eMarketer

Data-Driven Digital Marketing Attribution Trends

Data-Driven Digital Marketing Attribution Trends

Only 9.1 percent of U.S. marketers rated their company’s current understanding of data-driven attribution as excellent. Nearly 12 percent said it was very poor, while an even higher percentage (22.7 percent) said it was below average.

via eMarketer

Why U.S. Marketers Focus on Mobile Advertising

Why U.S. Marketers Focus on Mobile Advertising

Digital advertising revenue will grow by 19% to $129.34 billion in 2019 — that’s 54.2% of estimated total U.S. ad spend. Mobile ads will dominate, accounting for more than two-thirds of digital adverts, reaching $87.06 billion in 2019.

via eMarketer

Artificial Intelligence will Drive Growth and Productivity

Artificial Intelligence will Drive Growth and Productivity

Business leaders are enthusiastic about AI’s potential to make their organizations more efficient – 90% of global senior executives surveyed in 2018 said they expected AI to positively impact growth, and 86% of respondents said that it would impact productivity.

via eMarketer