Tag Archive | marketing

Why Legacy PC Vendors Promote Device-as-a-Service

Why Legacy PC Vendors Promote Device-as-a-Service

Worldwide tablet and PC shipments will fall by 2.1 percent to 398 million units in 2018, according to the latest market study by Canalys. But this represents the smallest decline of the past four years and sets the tone for an era of stability. So, when does the market trend return to growth? That remains a mystery.

via Digital Lifescapes

Digital Marketing Conference 2018: Seven Key Takeaways

Digital Marketing Conference 2018: 7 Key Takeaways

Eighty-one percent of marketing leaders responsible for customer experience (CX) say their companies will mostly or completely compete on the basis of CX in two years. Yet only 22% say their CX efforts have exceeded customer expectations. Reality needs to catch up to aspiration if companies are to realize a customer-centric future.

via Gartner

Why CFOs Reject the Typical CMO Vanity Metrics

Why CFOs Reject the Typical CMO Vanity Metrics

In a survey of 50 CFOs in the U.S., respondents said one of their biggest concerns about their marketing organization is that CMOs measure in ‘vanity metrics’. The surveyed CFOs concluded that many data points digital marketers use (views, clicks) don’t matter to their ultimate goals.

via eMarketer

How GDPR Rules Will Affect Unprepared Companies

How GDPR Rules Will Affect Unprepared Companies

Marketers have strong incentive to tighten up their data, but the law’s vagueness and uncertainty around how stringently it will be enforced have created an environment where few companies feel prepared for GDPR.

via eMarketer

Blockchain: What Marketers Need to Know Now

Blockchain: What Marketers Need to Know Now

“Most interest in blockchain applications for digital advertising centers around bringing transparency to the programmatic ecosystem, which has been blasted in recent years as a murky black box plagued by fraud and shady players,” said Nicole Perrin, senior analyst at eMarketer.

via eMarketer

Digital Video Advertising Forecast for North America

Digital Video Ad Spending in North America

The amount of money committed to digital video ads during the U.S. TV Upfronts and Digital NewFronts season will reach $3.64 billion in 2018, according to new estimates from eMarketer.

via eMarketer

Four Ways to Improve Your Content Marketing

Four Ways to Improve Your Content Marketing

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

via HBR