Tag Archive | marketing

How Content Marketers Influence Business Leaders

How Content Marketers Influence Business Leaders

“Looking at the marketing subtopics that influenced business over the years, we find only three: marketing communications, customer relationships and channel management. The only one consistently on an uptrend since the 2000s is marketing communications.”

via INSEAD Knowledge

How Programmatic Advertising Fees Impact Digital Marketing

How Programmatic Advertising Fees Impact Digital Marketing

Nearly one-third of U.S. advertiser spending on programmatic display ads goes to tech and software intermediaries — the so-called “ad tech tax” — to execute ad transactions, before publishers receive the rest as advertising revenues.

via eMarketer

Why Earned Media is More Effective than Advertising

Why Earned Media is More Effective than Advertising

“Nielsen survey research shows that earned presence is more likely than traditional paid marketing investments to influence consumers to switch brands. Recommendations and reviews, in particular, are forms of earned media that are more persuasive.”

via Nielsen

Why Digital Ad Blocking Impacts Online Marketers

Why Digital Ad Blocking Impacts Online Marketers

In the U.S., roughly one in four internet users will block ads this year on at least one of their internet-connected devices. Penetration will be stable, increasing only to 27% of internet users at the end of our forecast period. Still, the ROI for online ads is pitiful.

via eMarketer

Savvy Advertisers Adopt Streaming Video Platforms

Savvy Advertisers Adopt Streaming Video Platforms

Advertising expenditure attributed to OTT TV episodes and movies will more than double between 2018 and 2024 to reach $56 billion across 138 countries. Online TV and video ads have been considerably boosted by the rapid growth in mobile advertising.

via Digital TV

How AI will Transform Programmatic Digital Advertising

How AI will Transform Programmatic Digital Advertising

According to the latest worldwide market study by Juniper Research, the total spend on digital advertising is forecast to reach $520 billion by 2023 — that’s rising from $294 billion in 2019.

via Digital Lifescapes

Why Brand Trust and Digital Growth are Connected

Why Brand Trust and Digital Growth are Connected

“More than 70 percent link purchase to considerations that historically were tied to trust in corporations, including supply chain, reputation, values, environmental impact and customer before profit.”

via Edelman