Tag Archive | marketing

Differentiation with Big Data and Predictive Analytics

Differentiation with Big Data and Predictive Analytics

“By linking primary research to big data, we can improve the robustness and practicality of foundational frameworks like segmentation. We can even create predictive algorithms that increase the precision of go-to-market strategies and initiatives.”

via Nielsen

Four Trends That Will Shape B2B Engagement

Four Trends That Will Shape B2B Engagement

Positioning a company’s experts as “thought leaders” is hardly a new idea. From bylined articles and blog posts to videos and webinars, such “content” helps give your brand a face and shows you have a finger on the pulse of the industry. Customers appreciate it too: 96% of B2B buyers say they would like to see even more expert perspective.

via Forbes

Why B2B Marketers Abandon Traditional Advertising

Why B2B Marketers Abandon Traditional Advertising

Outside of very specific cases, it’s tough for B2B advertisers to justify major investments in traditional TV or trade publications. The fleeting foothold of these media platforms is diminishing and there are no signs of that changing in the coming years.

via LinkedIn

Why GDPR Compliance Requires Vendor Cooperation

Why GDPR Compliance Requires Vendor Cooperation

Complying with GDPR is a multifaceted undertaking that involves companies getting permission for various things, such as user tracking and data transfers. As the effects of the law begin to unravel, ad buyers, publishers, and tech firms have accused each other of passing the buck when it comes to obtaining user consent.

via eMarketer

Why Retailer Chatbot Apps Gained New Momentum

Why Retailer Chatbot Apps Gained New Momentum

According to the latest worldwide market study by Juniper Research, the adoption of chatbots across the retail, banking and healthcare sectors will realize business cost savings of $11 billion annually by 2023 — that’s up from an estimated $6 billion in 2018.

via Digital Lifescapes

How Beauty Marketers Get Personal with Chatbots

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Just a few years ago, there was excitement around using AI-powered chatbots in retail ecommerce. That hype has died down a bit, but the beauty industry is still experimenting with the technology. Lancôme is testing AI to deepen its site personalization.

via eMarketer

Authentic Influencer Marketing Doesn’t Include Bribes

Real Influencer Marketing Doesn't Include Bribes

Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.

via eMarketer