Tag Archive | marketing

Study: B2B Digital Marketing Talent Shortage in Tech Sector

digital marketing talent market research

“Less than half of marketers are advanced in the core skillsets that are important today, such as content marketing, digital media, and data analysis, so it’s logical many are looking to find new opportunities that can equip them with the skills they need to excel in the future.”

Source: Digital Marketing Magazine

How to Lead When Global Trust is Plummeting

trust leadership market research

“The Edelman survey indicates that people value social media, peer reviews, and word-of-mouth sources over polished speeches and glossy advertising. Your employees, customers, suppliers, and neighbors grade your contribution to the system.”

Source: Strategy + Business

Search Engine Optimization Tops List for Digital Marketers

search engine optimization market research

Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.

Source: eMarketer

Why Marketers Can’t Compete with Mobile App Leaders

curated content market research

Why use Flipboard? Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

Source: eMarketer

Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

Why Marketers will Embrace Conversational AI Tools

marketing technology market research

Natural Language Interaction (NLI), or conversation-based user interface, is a particular form of AI that has the power to significantly impact the face of marketing for companies of all shapes and sizes, across industries.

Source: Digital Marketing Magazine

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing