Tag Archive | marketing

How to Reignite Your Marketing for the Digital Era

How to Reignite Your Marketing for the Digital Era

“CMOs have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media.”

via Digital Polymath

Why Digital Content Strategy Leadership is Essential

Why Digital Content Strategy Leadership is Essential

“Only 48% of the communications collateral used by companies to influence stakeholder perceptions is easy to process. The majority is complex, containing too much extraneous information. Leaders must eliminate the nonessential and remove clutter so that messages are concise and easy to digest.”

via Gartner

Digital Politics: Exposing The Post-Truth Reality

Digital Politics: Exposing The Post-Truth Reality

“The nebulous realm of political advertising, issue advertising and microtargeting on digital platforms has sparked outrage and debate among industry leaders, political campaigners and citizens as to what needs to change in order to combat disinformation.”

via World Economic Forum

Why Growth Strategies Fail to Deliver Results

Why Growth Strategies Fail to Deliver Results

A recent Gartner poll of strategy leaders revealed slow strategy execution as the top challenge for 2019 — 70% said they had little confidence in their ability to solve the problem.

via Gartner

2020 B2B Thought Leadership Impact Study

2020 B2B Thought Leadership Impact Study

“B2B decision-makers and CXOs told us that strong thought leadership content not only strengthens a company’s reputation but also positively impacts RFP invitations, wins, pricing and cross-selling that occurs post-sale.”

via Edelman

Mobile Commerce Gains Share in Retail and Travel Markets

Mobile Commerce Gains Share in Retail and Travel Markets

Mobile’s share in U.S. online retail and travel commerce will increase from 36% in 2018 to 45% in 2024, according to Forrester. Retailers are investing in smoothing the checkout process to encourage more consumers to complete their purchase on their smartphone.

via Forrester

Why Authentic Employee Advocates will Drive Growth

Why Authentic Employee Advocates will Drive Growth

While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. They want to engage with them. However, buyers don’t trust paid ‘influencer’ shills — they’re not credible.

via Forrester