The volume of A2P messaging is expected to increase by 20 percent over the next 5 years to more than 2.7 trillion by 2022 — that’s up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research.
Juniper Research forecasts that OTT messaging applications — such as WhatsApp and WeChat — will see adoption grow from 2.3 billion unique users in 2016 to 4.2 billion by 2021, representing a growth of over 12 percent compound annual growth rate (CAGR).
Source: Digital Lifescapes
By 2019, more than one-quarter of the world’s population will be using mobile messaging apps, according to eMarketer. Mobile phone messaging apps are already used by more than 1.4 billion people in 2016 — that’s a Y-to-Y increase of almost 16 percent.
Global sales of pure IP, hybrid and TDM PBX enterprise telephone systems totaled $1.6 billion in the third quarter of 2015 (3Q15), that’s up 3.9 percent from the previous quarter, while unified communications (UC) solutions grew 5.4 percent. However, the PBX market was down 7 percent.