Evolution of the Mobile Telecom Service Business Model
Mobile communication service providers across the globe have been eager to uncover new sources of subscriber revenue as over-the-top (OTT) apps continue to disrupt their traditional business model offering voice calling and text messaging.
Why Mobile Service Providers Focus on Reinvention
Juniper Research has found that annual global mobile network operator-billed revenues from voice and data services are expected to fall by over $50 billion during the next 5 years — that’s from $837 billion last year to $785 billion in 2022.
How AI will Advance Mobile Messaging App Evolution
A recent worldwide market study by Juniper Research found that revenues from Rich Communication Services (RCS) messaging will exceed $9 billion by 2022 — that’s up from an estimated $126 million in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers.
Ongoing Evolution of Mobile Messaging Applications
The volume of A2P messaging is expected to increase by 20 percent over the next 5 years to more than 2.7 trillion by 2022 — that’s up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research.
Dark Social: The Black Hole of Your Referral Traffic
The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.
Source: Talkwalker
Chatbots on Mobiles will Reach 2 Billion Apps by 2021
Juniper Research forecasts that OTT messaging applications — such as WhatsApp and WeChat — will see adoption grow from 2.3 billion unique users in 2016 to 4.2 billion by 2021, representing a growth of over 12 percent compound annual growth rate (CAGR).
Source: Digital Lifescapes
Why Mobile Messaging Adoption Expands Worldwide
More than half of the entire population of South Korea already use messaging apps, and several European markets are expected to tip past 50% soon. By 2019, 25.2% of world’s total population will be using mobile messaging apps.
Source: eMarketer
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