Dark Social: The Black Hole of Your Referral Traffic

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

Chatbots on Mobiles will Reach 2 Billion Apps by 2021

Juniper Research forecasts that OTT messaging applications — such as WhatsApp and WeChat — will see adoption grow from 2.3 billion unique users in 2016 to 4.2 billion by 2021, representing a growth of over 12 percent compound annual growth rate (CAGR).

Source: Digital Lifescapes

Why Mobile Messaging Adoption Expands Worldwide

More than half of the entire population of South Korea already use messaging apps, and several European markets are expected to tip past 50% soon. By 2019, 25.2% of world’s total population will be using mobile messaging apps.

Source: eMarketer

Global Mobile Messaging Apps Reach 1.4 Billion People in 2016

By 2019, more than one-quarter of the world’s population will be using mobile messaging apps, according to eMarketer. Mobile phone messaging apps are already used by more than 1.4 billion people in 2016 — that’s a Y-to-Y increase of almost 16 percent.

Source: eMarketer

Global Mobile Messaging Market Competition Escalates

Mobile network service provider revenue loss from ‘grey route’ application-to-person (A2P) traffic will amount to $62 billion over the next 6 years, despite the increased deployment of security measures, according to the latest worldwide market study by Juniper Research.

Source: Digital Lifescapes

Why the Enterprise Telephony Market has an Uncertain Future

Global sales of pure IP, hybrid and TDM PBX enterprise telephone systems totaled $1.6 billion in the third quarter of 2015 (3Q15), that’s up 3.9 percent from the previous quarter, while unified communications (UC) solutions grew 5.4 percent. However, the PBX market was down 7 percent.

Source: IHS

High-Growth Mobile Messaging Market in Eastern Europe

Nearly 93 million people in Central and Eastern Europe will use mobile messaging apps at least monthly in 2015. That’s up 49.3% over 2014 usage levels—the highest growth rate of any region in the world.

Source: eMarketer