Mobile communication service providers across the globe have been eager to uncover new sources of subscriber revenue as over-the-top (OTT) apps continue to disrupt their traditional business model offering voice calling and text messaging.
Juniper Research has found that annual global mobile network operator-billed revenues from voice and data services are expected to fall by over $50 billion during the next 5 years — that’s from $837 billion last year to $785 billion in 2022.
A recent worldwide market study by Juniper Research found that revenues from Rich Communication Services (RCS) messaging will exceed $9 billion by 2022 — that’s up from an estimated $126 million in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers.
The volume of A2P messaging is expected to increase by 20 percent over the next 5 years to more than 2.7 trillion by 2022 — that’s up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research.
Juniper Research forecasts that OTT messaging applications — such as WhatsApp and WeChat — will see adoption grow from 2.3 billion unique users in 2016 to 4.2 billion by 2021, representing a growth of over 12 percent compound annual growth rate (CAGR).
Source: Digital Lifescapes