Tag Archive | messaging

Evolution of the Mobile Telecom Service Business Model

Evolution of the Mobile Telecom Service Business Model

Mobile communication service providers across the globe have been eager to uncover new sources of subscriber revenue as over-the-top (OTT) apps continue to disrupt their traditional business model offering voice calling and text messaging.

via Digital Lifescapes

Why Mobile Service Providers Focus on Reinvention

Why Mobile Service Providers Focus on Reinvention

Juniper Research has found that annual global mobile network operator-billed revenues from voice and data services are expected to fall by over $50 billion during the next 5 years — that’s from $837 billion last year to $785 billion in 2022.

via Digital Lifescapes

How AI will Advance Mobile Messaging App Evolution

How AI will Advance Mobile Messaging App Evolution

A recent worldwide market study by Juniper Research found that revenues from Rich Communication Services (RCS) messaging will exceed $9 billion by 2022 — that’s up from an estimated $126 million in 2018. RCS, backed by Google, supports rich media content including video sharing and file transfers.

via Digital Lifescapes

Ongoing Evolution of Mobile Messaging Applications

Ongoing Evolution of Mobile Messaging Applications

The volume of A2P messaging is expected to increase by 20 percent over the next 5 years to more than 2.7 trillion by 2022 — that’s up from 2.1 trillion in 2017, according to the latest worldwide market study by Juniper Research.

via Digital Lifescapes

Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

Chatbots on Mobiles will Reach 2 Billion Apps by 2021

mobile chatbot market research

Juniper Research forecasts that OTT messaging applications — such as WhatsApp and WeChat — will see adoption grow from 2.3 billion unique users in 2016 to 4.2 billion by 2021, representing a growth of over 12 percent compound annual growth rate (CAGR).

Source: Digital Lifescapes

Why Mobile Messaging Adoption Expands Worldwide

mobile messaging market research

More than half of the entire population of South Korea already use messaging apps, and several European markets are expected to tip past 50% soon. By 2019, 25.2% of world’s total population will be using mobile messaging apps.

Source: eMarketer