Over-the-Top Telecom Services Market Reaches 21.6% CAGR
In 2014, the OTT communication services market (VoIP, IP messaging and a share of social networking) will have surpassed 10 billion EUR. Growth is expected to continue and the global market value will reach 23.7 billion EUR by 2018, representing a CAGR of 21.6% from 2014 to 2018.
via IDATE
Mobile Messaging Revenue will Reach $112.6 Billion in 2019
According to Juniper Research, mobile and online messaging traffic will reach 160 trillion per year by 2019, that’s up from 94.2 trillion this year — equating to approximately 438 billion messages sent and received by users on a daily basis.
The Top Markets for WhatsApp, Snapchat and WeChat
South Africa posts the highest adoption for WhatsApp, with an impressive 68%, but Malaysia, India and Mexico are not far behind. That’s a result of online populations in these countries being skewed towards young, urban and affluent demographics.
via GlobalWebIndex
Mobile Messaging Apps Now Used by 75% of Online Adults
Back in 2012, it was already close to 60% of online adults who said they had used a mobile instant messaging service within the last month. Fast-forward to 2015 and that number has risen to 75% — SMS or text messages and MMS are two clear casualties of this trend.
via GlobalWebIndex
Over-the-Top Mobile Messaging Adverse Impact on SMS Revenue
The outlook for mobile network operator messaging remains bleak, resulting in a forecast revenue decline to below $53 billion by 2021. By contrast, the number of OTT instant messaging users is set to reach 2.8 billion in the same time frame, with direct and in-direct revenue from premium content and advertising surging above $10 billion.
How Mobile Messaging will be Disrupted by New Apps
Mobile network service provider revenue streams continue to be disrupted by alternative OTT providers. As an example, the messaging market is forecast to decline from $113.5 billion in 2014 to $112.9 billion in 2019 – that’s a reduction of $600 million, according to Juniper Research.
How WhatsApp will Reach One Billion Users Later in 2015
WhatsApp now has 800 million monthly active users, continuing a pace of growth that may put the mobile messaging app on track to hit one billion users later this year. Meanwhile, mobile network service provider SMS usage and associated revenue continues to decline.
via WSJ
How Mobile Messaging Apps have Disrupted the SMS Market
SMS is losing market share to over-the-top (OTT) mobile messaging services. The volume of OTT mobile messages worldwide will rise from 10 trillion in 2013 to a massive 67 trillion in 2018. Meanwhile, global SMS text message volume was expected to fall from 9 trillion to 6.7 trillion.
via eMarketer
Why Mobile Network Providers Now Rely Upon Data Services
Global mobile service provider revenue barely budged in the first half of 2014 (1H14), up by just 0.5 percent from the same period a year ago. Mobile data services (which includes text messaging and mobile broadband) rose again in every region in 1H14, driven by the increasing usage of smartphones. Mobile broadband services grew 26 percent year-over-year, enough to offset the decline of SMS revenue.
Smartphone Users in Japan Prefer the LINE Messaging App
More than three-quarters of female smartphone users in the country and 68% of males — or 71.7% of all smartphone users in Japan — reported using the LINE mobile messaging app. Chat was the top use of LINE for both women and men, followed by free voice calls.
via eMarketer
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