When implemented correctly, the potential benefits that Artificial Intelligence (AI) can bring to the digital advertising industry are significant. Enhancing a digital advertising platform’s ability to efficiently target the correct audience, while detecting fraudulent publisher activities, would be a huge advantage.
Source: Digital Lifescapes
With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.
Mobile AR’s installed base could grow to over 3 billion by 2021, while smartglasses, premium VR and mobile VR combined might top 100 million in the same timeframe (so tens of millions for each platform individually). This makes mobile AR’s installed base more than 25x all AR/VR headsets long-term.
Digital transformation in retail is changing how people shop. Across channels consumers are buying less each time they shop. This shift is more concentrated in pure-play online retailers, where consumers don’t fill their baskets. Their goal is to get what they want quickly and without any friction.
eMarketer estimates that 71.5 percent of the U.S. population will execute search queries online at least once per month in 2017, which translates to 85 percent of internet users. Many more searches are on mobile devices.
The UK internet audience will see slow growth this year, climbing just 2.4% to 54.8 million people, or 82.6% of the country’s population. But eMarketer has slightly increased its projection for the overall number of UK internet users throughout the forecast period.
eMarketer estimates the value of U.S. proximity mobile payment transactions will total $49.29 billion in 2017 — that’s up 78.1% from last year. Though the growth rate will remain in double digits through the forecast period, it will slow down to 23.9% in 2021.