Demand for mobile devices also drives the associated software upside potential. Recent estimates show that 1.74 billion smartphones, media tablets, two-in-one PCs and notebooks shipped in 2015 — that’s a year-on-year increase of 5 percent, according to Canalys.
Source: Digital Lifescapes
Mobile video will have the highest growth rate of any mobile application. Consumer and business users’ demand for higher video resolution, more bandwidth, and processing speed will increase the use of 4G connected devices.
Customers today forge paths to purchase that seamlessly cross channels, screens and stores. For example, U.S. consumers in 2015 spent a whopping $1.5 trillion in-store that originally started or were influenced along the way by digital touchpoints.
Among smartphone users ages 18-24, 48% use voice recognition software, and use of the “Siri” voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri.
Source: Parks Assoc
The video games market changed dramatically in the last 5 years, with the rise of mobile growing the market overall and cannibalizing other sectors. The next 5 years could see mobile games go from $35 billion in 2016 to $48 billion by 2020, with mobile games growth at 8% CAGR.