The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.
Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.
Winning companies will embrace four mutually reinforcing market imperatives in order to become a customer-obsessed company: 1) For speed, tap into mobile connections; 2) for intelligence, set up systems to gather customer knowledge; 3) for impact, build a better customer experience; and 4) to become flexible, embrace digital transformation.
The volume of mobile and online ticketing in both the developed and developing parts of the world is increasing. Online ticketing, along with the increasing adoption of smartphones and tablets, has revolutionized the way consumers purchase e-tickets.
Mobile internet advertising spending will triple this year in Indonesia to account for 15.5% of digital ad spending in the country. By the end of 2019, a majority of digital ad spending in the nation will go toward the mobile channel.
Health-related software apps can help bridge the physician-patient gap, based on recent research. A study found 56.6% of U.S. adult mobile health app users shared their tracked health information with their doctors, and an additional 14.2% provided this data to other healthcare professionals.