Tag Archive | mobile

Mobile Internet Drives Worldwide Online Economic Growth

mobile internet market research

Nearly 47 percent of the world’s population will use the internet at least once a month in 2017 (either via desktop or laptop computer or more likely on a mobile device) — that’s a 6.1 percent increase vs. 2016.

Source: eMarketer

Smartphone Payment Apps will Reach 5.3 Billion Devices

android-pay

Mobile payment service app adoption is on the rise. According to the latest worldwide market study by IHS Markit, 3.4 billion smartphones will be ready for Apple Pay, Samsung Pay and Google’s Android Pay by the end of 2017 — that will increase to 5.3 billion devices by 2021.

Source: Digital Lifescapes

Contactless Payments will Reach 500 Million Users

fintech payments market research

Contactless payment cards offer an array of benefits to both the retailer and consumer, such as faster throughput at the Point of Sale (POS) terminal, potentially leading to increased sales and reduced operating costs from cash handling.

Source: Digital Lifescapes

Why Marketers Can’t Compete with Mobile App Leaders

curated content market research

Why use Flipboard? Americans are spending more time within mobile apps and less time within mobile browsers. However, the number of apps being used regularly is dropping, as users concentrate their activities in core apps.

Source: eMarketer

Dark Social: The Black Hole of Your Referral Traffic

dark social market research

The term Dark Social was coined by Alexis Madrigal of the Atlantic in 2012, who then said we’re only seeing – and measuring – the tip of the sharing iceberg. And he was right, of course. The private nature of these channels makes it near impossible for marketers to find out easily what the source of the traffic is.

Source: Talkwalker

5G Mobile Network Deployment Creates New Challenge

5G mobile network market research

Wireless communications and mobile internet access over cellular networks continue to be an essential component of next-generation telecommunication system enhancements. While deployments of 4G network technologies are still occurring across the globe, plans are underway for 5G.

Source: Digital Lifescapes

Mobile App Usage is Much More Focused in U.S. Market

US mobile app market research

In 2017, according to the latest study, the average U.S. adult will spend 2 hours, 25 minutes per day using mobile apps — that’s a jump of 10.3% over last year, and slightly higher than previously forecast.

Source: eMarketer