Tag Archive | mobile

Upside and Downside of Network Functions Virtualization Trials

NFV software defined networking

Dell’Oro Group said the Wireless Packet Core (WPC) market declined in double digits year-over-year to under $890 million in revenues. Service providers in all regions of the world continue to conduct trials and proofs of concept for Network Functions Virtualization (NFV), which is slowing down the purchase of the current available systems.

via Dell’Oro Group

Telecom Marketers are Focused on Mobile, Video and Native Ads

Telecom Marketing

Between 2014 and 2019, digital media outlays by U.S. telecom advertisers will grow at a compound annual growth rate of 11.4% — that’s lower than any other industry. This year, digital advertising investments will reach $6.49 billion.

via eMarketer

Global Mobile Apps Market is Big, and Getting Bigger in 2015

mobile applications forecast

Mobile investment is growing as quickly as mobile device usage and revenue, with $14 billion invested in Q1 2015 – that’s up 120% compared to Q1 2014. The $41 billion of mobile investments in the 12 months to Q1 2015 was dominated by travel/transport and mCommerce software apps.

via Digi-Capital

Digital Ad Spend to Exceed $7B in the Financial Services Sector

Financial Services Digital Advertising

The financial services industry is the third-largest in the U.S. market, in terms of digital advertising spending. Financial services firm’s digital ad spend will be up 14.5% to reach $7.19 billion, or 12.3% of all digital outlays in the U.S. during 2015.

via eMarketer

China is the New 4G Wireless Broadband Market Leader

Wireless Broadband Market Leader

While it has been a common practice for telecom industry analysts to assess the economic vitality of a nation by ranking their relative investment in fiber optic broadband communication infrastructure, in future the comparison of wireless broadband capabilities will be the key measure of supremacy.

via Digital Lifescapes

How the Mobile Industry Fuels Growth in the Global Economy

mobile telecom industry

In 2014, it was estimated that the mobile technology industry directly employed approximately 12.8 million people globally and 11.8 million people indirectly, bringing the total impact to just under 25 million jobs.

via World Economic Forum

Digital Marketing Shift Drives the Advertising Upside in America

US Digital Ad Spending

Digital advertising spending within the U.S. market will total $58.61 billion in 2015, and retailer ad outlays will comprise 22% of that figure, or $12.91 billion — by far outpacing all other industries, according to eMarketer.

via eMarketer

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