Among U.S. smartphone owners, more than two-thirds said they would prefer to use a wearable device over a mobile phone to make in-store payments. Overall, more than 40% of respondents said they would make in-store payments via wearables.
The market for smartphone and tablet software applications has evolved dramatically over the past 6 years. A storefront-oriented ecosystem which was effectively created in mid-2008 by the Apple App Store rapidly branched out across other operating systems.
Mobile increased its share of paid search clicks by 6 percentage points in North America — from one-third to nearly 40 percent. The gain was due to smartphones, which accounted for more than one-fifth of clicks in Q4 2014, up from 16% during the same period the year prior.
Invisible wearables will see significant adoption before the end of the decade. Within a wearables market that will be worth approximately $80 billion annually by 2020, fashion-first wearables will have a much greater appeal than tech-centric devices — as they will blend in with consumer life more effectively.
via Juniper Research
Though mobile shoppers accounted for 75.9% of all U.S. digital shoppers in 2014, and mobile buyers for 63.7% of digital buyers, nearly 56% of traffic to retail sites came from non-mobile sources, as did three-quarters of revenues.
Nigeria will be the strongest performer at 6.7 percent growth in 2015, but heavily dependent on natural resources and vulnerable to global demand. Telecom services, and mobile internet access in particular, could help boost the economy.
Among B2B marketing executives worldwide that responded to a survey, just one-third used mobile to distribute their content. However, 65% of B2B content marketers worldwide said they planned to increase spending on mobile applications in 2015.