The Internet Society released its 2015 Global Internet Report. Focused on the impact of the mobile Internet, this year’s report shows that mobile has fundamentally transformed Internet access and use, and holds the key to fulfilling the promise of Internet connectivity for the next billion people.
via Internet Society
There’s no doubt that the internet population in the Middle East and North Africa is a mobile-first one. According to study findings, 93% of internet users across Lebanon, Qatar, United Arab Emirates, Saudi Arabia, Tunisia and Egypt went online via mobile phone. Just 73% did so via a desktop or laptop computer.
In the UK, email open rates on mobile remain impressive. According to a study which monitored activity on its platform, 71% of total email opens in the UK during Q1 2015 took place on mobile devices. Smartphones were the largest contributors to the pie, with a 42% share.
Global media tablet sales will grow at a 21% CAGR between 2014 and 2019, which translates into unit sales of 123.9 million units in 2019. Use-cases for business apps continue to produce double-digit growth. As open source mobile app development for tablets advances, the pressure increases on IT to support BYOD policies.
The ongoing pursuit of digital business transformation projects are prompting many CIOs to rethink the technologies, services and techniques that underpin their enterprise mobility initiatives — evolving traditional roles, responsibilities and organizational cultures in the process.
Short-form content remains the most popular type of video viewed on mobile phones. In Q1 2015, videos under 3 minutes accounted for nearly half of time spent watching video via smartphones.
With the growth of real-time capable digital channels and adoption by targeted buyers, more marketers say they plan to focus on engaging with audiences at the very moment they need it. Survey findings also indicate the increasing importance of social media to B2B multi-channel marketers.