Tag Archive | mobile

Mobile Augmented Reality will Drive $108B VR/AR Market

mobile AR VR market research

Mobile AR could become the primary driver of a $108 billion VR/AR market by 2021 (under-perform $94 billion, outperform $122 billion) with AR taking the lion’s share of $83 billion and VR $25 billion.

Source: Digi-Capital

Why Retailers See Augmented Reality as a Marketing Tool

retail augmented reality market research

Google is partnering with Gap Inc. to let shoppers try on clothes “virtually“ at home via augmented reality. While the concept isn’t new, AR is becoming familiar enough to consumers that it can start to affect sales.

Source: eMarketer

How Personal Assistants will Transform Our User Experience

personal assistant market research

Gartner’s annual mobile applications survey found that 42 percent of respondents in the U.S. and 32 percent in the UK used VPAs on their smartphones in the last three months. More than 37 percent of respondents (average across U.S. and UK) used a VPA at least one or more times a day.

Source: Digital Lifescapes

Explore the Six Key Economic Trends in China for 2017

china internet market research

As internet user growth reaches its saturation point in urban China, future growth will come from rural areas. The Chinese government has made the development of rural infrastructure one of its highest priorities to hasten more equitable income distribution and fuel domestic consumption.

Source: eMarketer

New Reality for Mobile Service Providers in North America

US mobile service market research

Sometimes the only way to increase market share is to go downward. Within the North American mobile communication market, where the monthly service price has remained relatively high when compared to more competitive markets, lowering subscriber costs was an inevitable outcome.

Source: Digital Lifescapes

Mobile Commerce Exceeds $24B During Holiday Season

Total online commerce is on the rise. In 2014, mobile comprised 11.6% of the U.S. market $303 billion in e-commerce sales. BI Intelligence forecasts that by 2020, mobile will account for 45% of the $632 billion in total eCommerce sales.

Source: Business Insider

Can Wearables Adoption Reach Mainstream Consumers?

wearables market research

eMarketer has significantly revised its estimates of wearable-device users in the U.S. market. The still-young category showed early promise, but usage has not expanded beyond early adopters.

Source: eMarketer