Tag Archive | mobile

Demand for Big Data Apps in Fitness and Healthcare Markets

Big Data Apps in Fitness and Healthcare

The introduction of open-source cloud computing services has helped to drive the growth of the Internet of Things (IoT), enabling new forms of wireless digital devices that are able to both send and receive data that’s stored online.

via Digital Lifescapes

Exploring the Global Mobile Internet User Demographics

Mobile web usage

Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).

via GlobalWebIndex

Business Drivers and Market Opportunities for LBS over Wi-Fi

Location Based Services (LBS) over Wi-Fi opens up a wide range of new possibilities for advertising in local markets — such as retail and hospitality. The technology presents an innovation opportunity for service providers, as well as for mobile device, infrastructure, operating system and software application vendors.

via WBA

Mobile Healthcare Applications will Gain Momentum in 2015

Among U.S. physicians polled, 84% reported using smartphones for professional purposes. Tablet usage had also risen by 5 percentage points. Fully 56% of doctors said they used tablets for their jobs, compared with just over half the year prior.

via eMarketer

Why Smartphones Drive Internet Use in Emerging Markets


IDC believes that detachable 2-in-1 devices will show strong growth potential in the tablets category, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device.

via Digital Lifescapes

Mobile Internet Use Driven by Smartphones in Latin America

A total of 69.4 million mobile handsets were purchased in Brazil in 2014, with smartphones representing close to 75% of total sales. Brazil accounted for over 40% of smartphones sold in Latin America in 2014 — followed by Mexico and Argentina, which were responsible for 20% and 8% of all sales, respectively.

via Pyramid Research

Mobile Marketing Growth will Eclipse All Other Ad Spending

Mobile Marketing

Mobile advertising spending continues to increase in America. In 2015, mobile ad spending in the U.S. market will increase by 50.0% — reaching $28.72 billion. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.

via eMarketer


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