Tag Archive | mobile

Why Digital, Mobile and Social Marketing is Still Challenging

Digital, Mobile and Social Marketing

There’s no doubt that advertisers are funneling money into digital, mobile and social (DMS) campaigns. However, recent research suggests that more than 70% of marketers are still struggling to deliver an audience across these online channels.

via eMarketer

Enterprise Mobility Applications Require Automation Solutions

Enterprise Mobility Applications Automation Solutions

Today’s commercial smartphone and tablet users are demanding better, faster performance from their field service organizations. As a result, the pressure to excel is generating interest in new enterprise mobility technologies — such as the various forms of mobile communication management.

via Digital Lifescapes

More Marketers Explore the ‘Mobile Moments’ Phenomena

Mobile channel marketing

Mobile has fundamentally transformed behavior and expectations. We don’t “go online” anymore — we live online. We act on our needs in micro-moments. This shift in behavior affects mobile marketing strategies, and how organizations think about their marketing investment.

via Think with Google

The Wearable Technology Market will Reach $74 Billion in 2025

Wearable Technology Market

The emerging applications for IoT sensors that are designed to be worn will become vast. The wearable technology market is forecast to rise from $24.2 billion in 2015 to three times that size in ten years — creating a market of $74 billion in 2025, according to IDTechEx Research.

via Digital Lifescapes

How Retailers Apply Distributed Order Management Technology

Distributed Order Management for Retailers

To meet consumers where they are and serve them as efficiently as possible, retailers must be able to flex their merchandise inventory knowledge. Utilizing a DOM service, retailers provide customers with knowledge about past product reviews, where the product is available, and the delivery options.

via IDC

Global Upside for Cloud-Based Managed IT Security Services

Managed Security Services

The global managed IT security services market is forecast to grow at a CAGR of over 11% from 2015 to 2019. “Limited budget and lack of expertise and resources are compelling companies to adopt cost-effective cloud-based IT security,” said Faisal Ghaus.

via Technavio

Asia Leads Growth as Global Mobile Subs Reach 7.1 Billion

Global Mobile Subscribers

New data from TeleGeography reveals that global mobile phone subscribers have reached 7.1 billion, and that the number of mobile lines in service will surpass the world’s population later this year.

via TeleGeography

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