Tag Archive | mobile

How Wearable Devices will Aid Personalized Digital Marketing

Personalized Digital Marketing

The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.

via Digital Lifescapes

Video Content Viewing on Mobile Devices is Booming in America

US Adults Spend 5.5 Hours with Video Content Each Day - eMarketer

Adults in the U.S. will spend an average of 5 hours and 31 minutes watching video each day this year, according to eMarketer, and digital video viewing across devices is driving growth — especially via smartphones and media tablets.

via eMarketer

How to Win in the Era of Digital Business Transformation

digital business transformation

Winning companies will embrace four mutually reinforcing market imperatives in order to become a customer-obsessed company: 1) For speed, tap into mobile connections; 2) for intelligence, set up systems to gather customer knowledge; 3) for impact, build a better customer experience; and 4) to become flexible, embrace digital transformation.

via Forrester

Mobile eTicketing is Gaining New Momentum Worldwide

Mobile eTicketing

The volume of mobile and online ticketing in both the developed and developing parts of the world is increasing. Online ticketing, along with the increasing adoption of smartphones and tablets, has revolutionized the way consumers purchase e-tickets.

via Digital Lifescapes

Why Indonesia has the Highest Mobile Ad Growth Worldwide

Mobile Internet Ad Growth

Mobile internet advertising spending will triple this year in Indonesia to account for 15.5% of digital ad spending in the country. By the end of 2019, a majority of digital ad spending in the nation will go toward the mobile channel.

via eMarketer

How Cloud Solutions Disrupt the Traditional IT Services Market

cloud solutions

Line-of-Business influence on IT purchases increases as they strive to use new social, mobile, analytics and cloud computing technologies to create a competitive advantage. Business outcomes, through industry-specific services and analytics, grew by 4.1% year-to-year in 4Q14.

via TBR

New Medical Use Cases for Mobile Apps Gain Momentum

Mobile Healthcare Apps

Health-related software apps can help bridge the physician-patient gap, based on recent research. A study found 56.6% of U.S. adult mobile health app users shared their tracked health information with their doctors, and an additional 14.2% provided this data to other healthcare professionals.

via eMarketer

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