Why Savvy Content Marketers Apply Multi-Screen Engagement

Content marketing has emerged as a well-accepted practice, blending brand-beneficial messaging into a non-advertising package in order to fit in with modern media platforms like social media, digital video or mobile search, according to eMarketer.

Cross-device functionality is critical for successful content marketing.

via eMarketer

OTT and Multi-Screen TV Drive Spending on Video Equipment

The overall broadcast and streaming video equipment market grew 5.6% worldwide in 2013, to $1.6 billion, as spending on content delivery networks (CDNs) increased while spending on contribution encoders and video-on-demand (VOD) playout servers decreased. Infonetics Research forecasts the total market will reach $2.5 billion by 2018.

“We are very early in a long-term transition to software-based and SDN-controlled video processing,” said Jeff Heynen.

via Infonetics Research

How Pay-TV Providers Could Really Improve ‘TV Everywhere’

Only 6% of adult Internet users in the U.S. market view online video from a pay-TV operator’s website. The concept of “TV Everywhere” has been criticized for poor consumer awareness, being confusing, and lacking content, according to MRG.

Advertising alone will not convince consumers to adopt TV Everywhere offerings.  Rather, these services should be integrated with the multi-functional pay-TV companion apps that many service providers are launching.

via MRG

TV Advertising Use will Decline as Marketers Move Online

UK consumers are increasingly using another device — such as a PC, tablet or smartphone — while they watch TV.  These complementary devices take the attention of TV viewers during advertising breaks, according to Deloitte.

In a July 2013 survey among a base of UK internet users who used another screen while watching TV, a substantial 71% said they were likely to use the other device to pass time during ad breaks or program junctions.

via eMarketer

Multiscreen Viewing in Sweden is Gaining Momentum

Consumers in Sweden were quick to adopt mobile devices — such as the smartphone and media tablet — and their proliferation has helped to drive multi-screen viewing in the country.

According to an April 2013 study conducted by Inizio, 79% of internet users surveyed in Sweden had used a second screen while watching TV.

via eMarketer

Why the Future of TV Content is Distribution Via an App

According to The Diffusion Group, as TV viewing shifts to broadband and non-TV video platforms, video viewing will shift away from legacy pay-TV environments such as the living room television.

By 2020 nearly half of all video viewing will be happening outside of a legacy pay-TV service or a television set – that is, via an “app” or application dedicated to a specific video service.

via Diffusion Group

Why More Australians are in Multi-Screen Homes

The latest Australian Multi-Screen Report reveals an increasingly connected Australian home, with 27% now having access to four screens: television, computer, smartphone and tablet 16% a year ago.

As people embrace new screen technologies, they use them to complement their TV viewing. While the TV set is used mostly to watch Live TV, new devices are used for many purposes.

via Nielsen

American TV Multi-Taskers will Grow to 114 Million by 2017

According to MRG, TV multi-taskers are the primary adopters of video recommendation engines. They use a second device to view or control content related to what they are watching on TV and will be the primary adopter of personal program guides.

There are approximately 36 million mobile device owners (14% of U.S. 13+ adults) that use their smartphones and/or tablets in association with TV programs they are currently watching. This TV multi-tasking behavior is expected to grow to 114 million (54% of 13+ adults) users in the U.S. by 2017.

Why TV Everywhere Equates to the Status-Quo Nowhere

It used to be that families would gather around the living room TV during prime time to watch their favorite shows together.

Even as the living room set has gotten bigger, the audience in front of it continues to shrink. Moreover families aren’t watching together — or even on the same screen.

via Fortune Tech

How Streaming Original Online Video will Compete with TV

In a typical week, 28% of American adults aged 18-49 stream video content during TV prime time.

That’s far from the 70% watching live TV, but close to DVR playback at 33% and above Video on Demand at 23%.

Computers & laptops are still the most popular devices for streaming original online content 59%, followed distantly by tablets 12% and smartphones 10%.

via Ipsos