Tag Archive | multiplatform

Future 20/20: Hyperscale, Hyperspeed and Hyperconnected

Future 20/20: Hyperscale, Hyperspeed and Hyperconnected

“The pace of digital-powered innovation and operation will speed up by 10-fold or greater. This increased scale and speed of innovation and operation will be powered by hyperconnected operating models: sourcing value from – and distributing value through – massive, API-based digital platforms and communities.”

via IDC

Multi-Platform Market – How Video is Consumed in France

mobile video market research

In France, broadcast TV remains almost universally popular. But many consumers also watch TV on other devices and platforms, including PCs, tablets and mobile phones. Conversely, much digital video content can now be viewed on a TV set, as explored by eMarketer.

Source: eMarketer

Transmedia: How to Create an Architecture for Digital Content

“Gomez sums up the ultimate challenge of transmedia production as creating integrated content where attention flows from device to device. The difference between multiplatform and transmedia storytelling is that transmedia includes an architecture for dialogue.”

via Te Aria Nui

Transmedia: How Lucasfilm will Redefine Long-form Storytelling

Marvel Studios has shown that multiple franchises can work together to tell one story, and they’ve even played with a bit of transmedia by having Agents of SHIELD peripherally involved.  But Star Wars is about to blow that out of the water; there have been big meetings setting the future of the Star Wars universe, and these meetings are going to impact everything we see from Star Wars moving forward.

via Badass Digest

Losing Louisiana: Storytelling at the U.S. Weather Channel

The Weather Channel is expanding its brand — by entering the world of immersive storytelling.

Because of a slow-moving disaster caused by sinking land, climate change and oil exploration, Louisiana’s coastal families must choose between leaving their homes for higher ground or staying where generations of their families lived, on land so precarious the next hurricane could wash them away.

via Losing Louisiana

Exploring the ‘Multi-Platform Majority’ Market Opportunities

In today’s world, the paradigm of multi-platform digital media consumption is breeding complexity, disrupting the established media infrastructure, and creating uncertainty. Yet with disruption comes opportunity.

In April 2013 for the first time, more than half of digital consumers in the U.S. engaged on both computers and mobile devices — resulting in a multi-platform majority. As of June 2013, that number hit 54 percent and continues to grow.

via comScore

Transmedia: Reviving an Old Proven Way to Tell New Stories

Transmedia integrates story components, multiple platforms (many of them digital), audience interaction, and the format has been called the “perfect ecosystem of a story world.”  It’s also one of the latest categories to be added by the Producers Guild of America.

But while transmedia may seem to be a new, shiny byproduct of the digital age, it’s actually just a 21st-century update on a centuries-old idea.

via The Atlantic

Transmedia: Maxim Magazine to Relaunch as Integrated Platform

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim’s content across TV, radio and music platforms.

“Although the publishing industry has seen seismic shifts over the past several years, the opportunities to create powerful, transmedia brands that engage consumers and advertisers on multiple platforms is significantly on the rise,” said Mr. Darden.

via Crain’s New York

Transmedia: Directing the ‘Latitudes’ Webisodes in Brazil

Brazil’s first transmedia project stars Daniel de Oliveira and Alice Braga, who also produces the project through Losbraga together with House Entertainment.

“Everything was conceived this way from the beginning. We wanted to explore this new window on the Internet, such a direct and democratic way of reaching an audience,” said director Felipe Braga

via Hollywood Reporter

Transmedia: Creating Interactive Digital Children’s Books

I love using technology to enhance and enliven a story. But regardless of where we are going regarding technology to consume content, we will still always need ideas, good writing, and clever concepts.

I think it is very exciting… showing your concept across multiple platforms – transmedia – is great fun, and if you give it a try, you may find new aspects of creativity in unexpected areas of your work.

via Digital Book World