B2B Marketing: How to Influence with Purposeful Narratives

“Companies that use thought leadership in their messaging effectively differentiate themselves in crowded markets – or with specific accounts – while maintaining a consistent story across form factors and channels.” – Discover how Purposeful Narratives will make your organization stand out from the competition.

via Forrester

Purposeful Narratives: Essence of Commercial Storytelling

“In a recent McKinsey survey comprising a representative sample of more than 1,000 participants from U.S. companies, 82 percent affirmed the importance of purpose, but only 42 percent reported that their company’s stated ‘purpose’ had much effect.” — Leading with Purposeful Narratives is a key skill in today’s challenging economy.

via McKinsey

Future of Leadership in the Digital Economy

In this new world of work, where being connected and resilient are of paramount importance, 82% of our global survey respondents and virtually all of those interviewed indicated that an individual in the digital world would need a certain level of digital savviness to be an effective leader.

via MIT-Sloan

How Authentic Narratives Fuel Community Engagement

“A dizzying array of new marketing vehicles have popped up in recent years. Traditional media such as magazines and events are very important in communicating to a community, but new media allows innovative ways to extend and enhance the message.”

via Forrester

How to Inspire Story-Driven B2B Marketing in 2018

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors.

via Digital Polymath – David H Deans

How to Develop a Winning B2B Content Strategy

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Quest for Substantive Content Puzzles most Legacy Marketers

When marketing executives were asked about the challenges they face with content creation, 60% mentioned it was difficult to keep up with demand. Meanwhile, another 50% mentioned they found it tough to leverage their data to create more emotionally-engaging content.

Source: eMarketer

Narrative Strategy is a Key to Effective B2B Content Marketing

When it comes to brand building and demand generation, a majority of B2B marketers agree: “Nothing works well all the time.”  Not one of the 17 approaches we asked marketers to grade earned a “very effective” rating from a majority of respondents. Only two were rated as highly effective by even 47% of respondents.

Source: Forrester

Transmedia Storytelling – Learn Multi-Platform Marketing Skills

Learn how to tell compelling stories across multiple platforms, such as books, films, games and TV, during this six-week, totally free, online course – hosted by Sungkyunkwan University (SKKU).

Source: FutureLearn