How Streaming Video Demand is Driven by Innovation

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

Internet-Connected TV Market Reached Maturity in 2016

According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among U.S. broadband households has increased nearly 50 percent since 2013 — from 50 percent market penetration to 74 percent at the end of 2016.

Source: Digital Lifescapes

Subscription Video on Demand Trends in North America

According to a recent study, North America will have 112 million SVOD subscribers — that’s for movie and TV services only; excluding sports — by end-2016, which is up by 19 million when compared with 2015. Moreover, the SVOD total is forecast to climb to 138 million by 2021.

Source: Digital Lifescapes

Pay-TV High Cost Continues to Drive Shrinking Demand

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

SVOD Revenue is Forecast to Reach $34.6 Billion by 2021

Revenues from subscription video on demand (SVOD) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021. Netflix will now grow it’s U.S. subscriber base to be similar in size with leading traditional pay-TV service providers.

Source: Digital Lifescapes

Connected Devices Transform the Audio-Visual Media Market

The world now contains 8.1 billion connected smartphones, media tablets, personal computers, televisions, TV-attached devices and various audio devices. On average, across the whole globe, this Internet-connected device installed base now equates to about four devices per household.

Source: Digital Lifescapes

OTT Video Revenues will Triple in the Asia-Pacific Region

Pay-TV service providers across the globe are responding to the emergence of agile video entertainment competitors. The over-the-top (OTT) television and video service revenues for 17 countries within the Asia-Pacific region will reach $18,396 million in 2021 — that’s up from $5,741 million in 2015.

Source: Digital Lifescapes

Netflix Now Reaches Two-Thirds of American OTT Video Users

Netflix continues to grow its user base in the U.S. market, with 126.9 million people expected to use it this year. That equates to 67.9% of OTT video users. Among the OTT service providers, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users.

Source: eMarketer

Ongoing Disruption of the U.S. Video Distribution Market

Video entertainment in the typical American home has changed dramatically during the last few years. Streaming subscription video content to a TV set is now commonplace. There are several market drivers that are apparent, as a result of the consumer transition to over-the-top (OTT) video.

Source: Digital Lifescapes

American OTT Digital Video Services are Nearing Saturation

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV in the United States are accessed via subscription streaming services.

Source: eMarketer