Tag Archive | Netflix

How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

Internet-Connected TV Market Reached Maturity in 2016

smart TV market research

According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among U.S. broadband households has increased nearly 50 percent since 2013 — from 50 percent market penetration to 74 percent at the end of 2016.

Source: Digital Lifescapes

Subscription Video on Demand Trends in North America

North American SVOD market research

According to a recent study, North America will have 112 million SVOD subscribers — that’s for movie and TV services only; excluding sports — by end-2016, which is up by 19 million when compared with 2015. Moreover, the SVOD total is forecast to climb to 138 million by 2021.

Source: Digital Lifescapes

Pay-TV High Cost Continues to Drive Shrinking Demand

pay-TV market research

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

SVOD Revenue is Forecast to Reach $34.6 Billion by 2021

OTT video market research

Revenues from subscription video on demand (SVOD) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021. Netflix will now grow it’s U.S. subscriber base to be similar in size with leading traditional pay-TV service providers.

Source: Digital Lifescapes

Connected Devices Transform the Audio-Visual Media Market

audio-visual media device market research

The world now contains 8.1 billion connected smartphones, media tablets, personal computers, televisions, TV-attached devices and various audio devices. On average, across the whole globe, this Internet-connected device installed base now equates to about four devices per household.

Source: Digital Lifescapes

OTT Video Revenues will Triple in the Asia-Pacific Region

OTT video entertainment market research

Pay-TV service providers across the globe are responding to the emergence of agile video entertainment competitors. The over-the-top (OTT) television and video service revenues for 17 countries within the Asia-Pacific region will reach $18,396 million in 2021 — that’s up from $5,741 million in 2015.

Source: Digital Lifescapes