Tag Archive | Netflix

Netflix Now Reaches Two-Thirds of American OTT Video Users

over the top video market research

Netflix continues to grow its user base in the U.S. market, with 126.9 million people expected to use it this year. That equates to 67.9% of OTT video users. Among the OTT service providers, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users.

Source: eMarketer

Ongoing Disruption of the U.S. Video Distribution Market

American connected TV market research

Video entertainment in the typical American home has changed dramatically during the last few years. Streaming subscription video content to a TV set is now commonplace. There are several market drivers that are apparent, as a result of the consumer transition to over-the-top (OTT) video.

Source: Digital Lifescapes

American OTT Digital Video Services are Nearing Saturation

OTT video market research

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV in the United States are accessed via subscription streaming services.

Source: eMarketer

How American Pay-TV is Being Disrupted by OTT Video

netflix-renews-house-of-cards-season-4

By 2019, 72.1% of U.S. internet users will use over-the-top (OTT) video services. Such high penetration suggests saturation, but for many players in the market there is still significant room for growth.

Source: eMarketer

More Upside Growth for U.S. OTT Video Streaming Market

American video entertainment market research

The American video entertainment realm has continued to evolve during 2015. Market development in the traditional pay-TV sector has been particularly difficult. However, there are still some significant upside opportunities in video streaming.

Source: Digital Lifescapes

Outlook for the European Digital Pay-TV Market in 2015

video entertainment Europe

Digital video subscriber growth in Europe continues to outpace the overall TV market (including analog), with a 4.8% growth rate over the past 12 months — that’s compared to 3.4% for total tracked subscribers. Digital subscriber levels now exceed 102 million in Europe.

Source: Strategy Analytics

Digital Entertainment Revenue will Reach $300 Billion by 2019

digital entertainment market forecast

Digital entertainment now encompasses the inclusive aspect of services found on many smartphones, media tablets and connected TV sets. According to Juniper Research, the mobile and online entertainment industry will reach revenues in excess of $300 billion annually by 2019 — that’s up from $195 billion this year.

Source: Digital Lifescapes