In 2015, Netflix was expected to have an estimated 69.9 million subscribers around the world, compared with 54.5 million at the end of 2014 — that’s a projected gain of 28 percent.
Following the launch of the Netflix and Hulu video streaming services in America, most savvy industry analysts knew that while it wasn’t clear how long it would take for these offerings to gain momentum, one thing was blatantly obvious — the disruption of the legacy pay-TV model had begun.
Worldwide subscribers to all over-the-top (OTT) video entertainment services — such as Netflix and Amazon Prime — will increase from 92.1 million in 2014 to 332.2 million by 2019, according the the latest market study by Juniper Research.
With the growing popularity of independent OTT services, such as Netflix and HBO Go, customers are starting to demand a similar experience from their pay-TV subscriptions — including features such as content search, recommendations and mobile device support.
As the U.S. economy perseveres from recession to potential resurgence, consumers continue to power a growth in subscription-based video on-demand (SVOD) services — such as Netflix, Hulu and Amazon Prime. According to Nielsen, 41% of U.S. homes had access to an SVOD service in fourth-quarter 2014.
Media tablet ownership among American consumers is on the rise, and growing at a faster rate than that of any other connected consumer electronics device. According to the NPD Group, as of the third quarter of 2014, there were 109 million tablets in use — that’s up by 35 million from last year.
Netflix has global mind-share, even though it’s officially available in only a handful of countries. The consumer awareness of the subscriber benefits are a testament to the apparent pent-up demand for affordable over-the-top (OTT) streaming video entertainment services.