The UK is already home to more than 200,000 digital businesses supporting more than 1.4 million jobs – with the fastest growing-digital hubs from 2010-14 in Southampton, West Cornwall and Dundee.
While many major western media face budget cuts, Chinese media are busily expanding offices and recruiting staff: Xinhua News Agency currently has over 180 news bureaus globally, publishing news text, photographs, audio and video programs around the clock in eight languages.
Long the purview of the gaming world, Virtual Reality represents a new frontier for journalism. News reports for years have borne witness to the events shaping the world. Now, directors and reporters are experimenting with virtual-reality technologies to essentially transport people into those events.
Among print news and media sites studied, 40% served dedicated mobile versions, 30% used responsive web design (RWD) — despite Google’s push for this format — and 22% served dynamic mobile sites.
Millions of older people in Germany can no longer imagine life without the internet. More than half of older internet users (52%) said the web had improved their quality of life, and six in 10 said it helped keep them mentally fit.
The U.S. news machine, confused about its mandate, has faltered. Big stories are often missed. Huge swaths of the world are forgotten or shrouded in myth.
The news both creates these myths and dispels them, in a pretense of providing us with truth.
Media publishers may be relying on advertising — not subscriptions — for digital revenue growth, but there’s one group of readers who may help fuel their earnings: business executives. According to a study, 37% of business executives worldwide paid for digital news.
Finance industry executives were the most likely — 47% of respondents — to pay for digital news.
Digital advertising spending will grow faster in media and entertainment than in other U.S. industries. A key driver is the heavy use of video and rich media ads — the two fastest-growing ad formats — by marketers of news media, movies, TV shows, games and music.
These marketers are also big investors in mobile advertising, given the migration of consumption toward tablets and smartphones.
In the first quarter of 2014, Google earned 90% of its revenue from digital advertising. In 2013, overall digital display advertising accounted for $17.7 billion, up from $14.8 in 2012.
Google and other large companies are able to place display ads across a network of websites and can target more effectively.
When Dell chose to be the inaugural brand on The New York Times’ Paid Posts native advertising platform in January, the fact that the pages were clearly labeled as branded content prompted some to question Dell’s decision.
Didn’t we realize that readers weren’t going to be taken in?