A new study by Velti says that 40% of people planning to watch the Olympics in the U.S. will do so through two or more devices. Another study, from Influenster, found that more than half of U.S. women plan on watching the Olympics, but just 17% would stream the video.
According to data from comScore, 88.4% of internet users in Brazil visited news and information sites in March 2013 — ranking it first among BRIC countries, and above the worldwide reach of 76.1% of internet users.
With an average of 60.7 minutes per visitor, internet users in Brazil spent more than twice as much time with online news sites as their Russian counterparts, and still significantly more than those in India and China.
London 2012 showed that Britain not only has world-class athletes but also the world-class expertise, knowledge and innovation to deliver the most high profile event in the world on time and on budget.
One year on there is £9.9 billion of economic benefit from Olympic-related activities and 31,000 new jobs.
More than 4,500 jobs will be created at iCITY with around 2,000 more in the local area by 2019, delivering employment for those living close to the Park.
iCITY will invest more than £100million to make the Press and Broadcast Centres an attractive and vibrant location where creative and digital companies will locate.
Great Britain Delivers is the story of how British talent and expertise brought London 2012, the Greatest Show on Earth, to an audience of billions.
Whatever your sport, wherever you are in the world, Great Britain Delivers.
In part two of this series, I shared some additional details about the various services that are being delivered over the London 2012 Olympics intelligent network infrastructure.
Now I’ll share more background about the human (people) ingredients associated with the ICT infrastructure investment — and what I believe to be a valuable lesson-learned that we can all gain from this experience.
But first, I’d like to take this opportunity to congratulate the Atos and BT teams for their leadership and numerous contributions to making the London 2012 Olympics a resounding success.
The primary London 2012 Olympic games are over, but they’re clearly not forgotten. Several market studies highlighted the multi-platform or multi-device media consumption trends. There were some interesting regional variations within the market study findings.
As an example, according to a pre-Olympics market study by Ipsos, while 65 percent of survey respondents say they would be watching the competition on TV, 23 percent were rooting for their countries via the Internet — a number that swells to 34 percent in APAC countries and 43 percent in BRIC countries.
Six percent of people said they would watch at least part of the Olympics on mobile devices and 4 percent intended to watch on their media tablets.