Tag Archive | online

Why the Future of Retail Growth is Omnichannel

Why the Future of Retail Growth is Omnichannel

While it might be tempting to look at online and offline shopping trends individually, doing so limits the ability to see the synergies. For example, click-and-collect retail shopping has increased 30 percent in the past two years — it represented 18% of online grocery sales in 2016 and now represents nearly half (48%).

via Nielsen

Digital Retail will Transform Grocery Shopping

Digital Retail will Transform Grocery Shopping

Food and beverage retail is the next big sector that will feel the influence of digital shopping. We’re seeing the shift already: 23% of U.S. shoppers bought groceries online in 2016, an increase of 20% versus just two years prior—and adoption has only accelerated since then.

via Nielsen

How Mobile Drives Growth of American Travel Revenues

Travel apps market research

According to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the U.S. will reach $189.62 billion, 40 percent of which will come from mobile devices such as smartphones and tablets.

Source: eMarketer

Study Finds U.S. Merchants Increase Digital Sales in 2017

online retail market research

The 2017 American Express Digital Payments Survey shows that consumers are increasingly relying on online and mobile technology to make purchases, opening new opportunities for merchants to reach more customers and grow revenue.

Source: American Express

Email Marketing Outperforms Social Media and Paid Search

email marketing market research

Newsletters were the most common type of marketing email sent by U.S. email marketers in the first half of 2016. Email is the most cost-effective choice when measured against other digital marketing methods.

Source: eMarketer

7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it’s more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.

Source: Think with Google

Why More Industries are Shifting to Digital Marketing

agile20marketing1

Marketers around the world are funneling an increasing amount of their ad budgets into digital channels. But that’s just the beginning of the story. eMarketer predicts digital advertising spending’s share of total media ad spending will increase worldwide in 2016 and 2017.

Source: eMarketer