Transmedia: Brand Storytelling – How to Spawn a Revolution
“By spinning abstract concepts — like seemingly unrelated products, or new products and concepts — into the concrete constructs of a narrative, your company can make New Ideas more comprehensible, and ultimately more meaningful for potential customers.”
Implementation Challenges for Software-Defined Networking
Cloud computing services are exploding, and organizations are converging their data centers in order to take advantage of the predictability, continuity, and quality of service delivered by virtualization technologies. In parallel, energy-efficient and high-security networking is of increasing importance.
via IEEE Xplore
Hyperscale Data Centers will Drive Open Server Demand
“Public cloud service providers continue their hyperscale deployment march as both large and mid-sized service providers expand their data center footprints to meet growing cloud computing services demand, led by cloud hosting services,” said Kuba Stolarski, research manager at IDC.
Hybrid Cloud is the De Facto Deployment Standard in IT
Applications software revenue in the Americas grew 8.8 percent year-to-year in 2014, while GDP growth was estimated at 3.5 percent. TBR believes the uptick in spending comes from cloud adoption moving into early-majority status. Hybrid cloud enables this flexible consumption process that also changes the technical skills required to monitor and manage the underlying IT and network infrastructure.
via TBR
Business Transformation Tech to Dominate IT Spending in 2015
Survey finds private cloud computing (adopted by 58%) remain by far the most popular choice. Hybrid private or public clouds are used by 28% of respondents, while 15% just use public cloud services. “Individual Lines of Business and the executive corner office are now frequently involved in major purchase decisions,” Weldon adds.
via Current Analysis
Why Smart Private Clouds will Sway Line-of-Business Leaders
Cloud stands at a tipping point between the broad horizontal public platforms that drove the market and the fragmented private and hybrid cloud computing capabilities that will form its future. Private cloud will lead adoption and spending growth. According to TBR, the result is private cloud revenue growth of more than 20% year-to-year in 2015.
via TBR
Public Cloud Computing Market Reached $67 Billion in 2014
According to the Technology Business Research (TBR) 3Q14 Public Cloud Benchmark, the public cloud computing market reached $67 billion in 2014 — and will continue growing quickly, reaching $113 billion by 2018. Moreover, enterprise customers increasingly view Hybrid IT as the end game in their business technology strategies, keeping it at the forefront of the IaaS discussion.
via TBR
Cloud Infrastructure Spending will Reach $36.8 Billion
Maturation of cloud computing infrastructure and demand for sustainable benefits will drive the marketplace for new hardware and software components to a 14 percent CAGR from 2014 to 2018 — reaching $36.8 billion — according to the latest market study by TBR.
Explore U.S. Government Agency Cloud Computing Experience
75 percent of U.S. Federal cloud users want to move more services to the cloud, but are concerned about retaining control over their data. Additionally, 53 percent say fear of long-term contracts hold them back. However, 72 percent of Feds say data security has improved by moving services to the cloud, and 67 percent say data is safer in the cloud than in legacy systems.
via MeriTalk
How Clouds Drive the Evolution of IT Professional Services
Today, the traditional IT Services business models have been disrupted by the transition to X-as-a-Service models, which combined with longer decision cycles around emerging complex hybrid cloud computing environments leads to continued pressures on vendor revenue growth.
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