How Cloud Providers Enable OTT Media Streaming

Over-the-top (OTT) streaming – or, simply, delivering media content directly over the internet – has redefined the media content consumption landscape. In 2019, the number of active global monthly OTT video subscribers surpassed 750 million, accounting for more than 30 percent of digital video viewers globally.

via Everest Group

How 5G Technology will Evolve Mobile Voice Services

According to the latest worldwide market study by Juniper Research, mobile network operator voice revenue will drop to $208 billion by 2024 from $381 billion in 2019, as users continue to prefer more flexible and free OTT voice services.

via Digital Lifescapes

Nearly Half of Internet Users in France Adopt OTT Video

Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.

Source: eMarketer

Western Europe OTT Video will Reach $14.64 Billion in 2021

Online video entertainment has disrupted most legacy media companies that refused to acknowledge the market opportunities beyond traditional pay-TV services. This shift has become a global phenomenon. The impact and implications are far-reaching.

Source: Digital Lifescapes

Exploring Business Models for OTT Video Entertainment

Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.

Source: Ooyala

OTT Video Revenues will Triple in the Asia-Pacific Region

Pay-TV service providers across the globe are responding to the emergence of agile video entertainment competitors. The over-the-top (OTT) television and video service revenues for 17 countries within the Asia-Pacific region will reach $18,396 million in 2021 — that’s up from $5,741 million in 2015.

Source: Digital Lifescapes

Ongoing Disruption of the U.S. Video Distribution Market

Video entertainment in the typical American home has changed dramatically during the last few years. Streaming subscription video content to a TV set is now commonplace. There are several market drivers that are apparent, as a result of the consumer transition to over-the-top (OTT) video.

Source: Digital Lifescapes

Why Online Video Entertainment Traffic will Continue to Explode

Streaming video and audio traffic now accounts for 70+% of North American downstream internet traffic during the peak evening hours on fixed access networks. Five years ago it was less than 35%.  The growth of OTT video services, 4k UHD content and virtual reality traffic will continue to explode.

Source: Strategy Analytics

How the American Pay-TV Market Transformation is Still Evolving

According to the latest market study by LRG, the thirteen largest pay-TV service providers in the U.S. market — representing 95 percent of the total market — lost about 190,000 net video subscribers during the third quarter 2015 (3Q 2015), that’s compared to a loss of about 155,000 subscribers in 3Q 2014.

Source: Digital Lifescapes

How American Pay-TV is Being Disrupted by OTT Video

By 2019, 72.1% of U.S. internet users will use over-the-top (OTT) video services. Such high penetration suggests saturation, but for many players in the market there is still significant room for growth.

Source: eMarketer