OTT: The Big Shift in Global Digital Advertising Trends
Marketers are shifting investment strategies. Global digital advertising impressions on mobile (+32%) and over-the-top (+182%) devices increased significantly in first-quarter 2020 versus first-quarter 2019 and computer impressions saw a -9% decrease.
via Nielsen
Evolution of the Mobile Telecom Service Business Model
Mobile communication service providers across the globe have been eager to uncover new sources of subscriber revenue as over-the-top (OTT) apps continue to disrupt their traditional business model offering voice calling and text messaging.
Why Mobile Service Providers Focus on Reinvention
Juniper Research has found that annual global mobile network operator-billed revenues from voice and data services are expected to fall by over $50 billion during the next 5 years — that’s from $837 billion last year to $785 billion in 2022.
Some Over-the-Top Video Subscribers Still Using Pay-TV
Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for an online TV service.
Source: GlobalWebIndex
Nearly Half of Internet Users in France Adopt OTT Video
Over-the-top (OTT) video service usage has made steady progress in becoming a mainstream activity in France. This year, nearly half of the country’s internet users (49.7%) and 38.7% of the overall population will access streaming video services at least once a month, according to eMarketer’s most recent forecast of digital video usage in France.
Source: eMarketer
Broadcast TV Measurement Responds to Audience Decline
The appetite for on-demand video entertainment is healthy across all age groups, with the average person in the U.S. spending 30 to 50 minutes per day viewing content via OTT multimedia devices or DVR and VOD playback.
Source: eMarketer
Internet-Connected TV Market Reached Maturity in 2016
According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among U.S. broadband households has increased nearly 50 percent since 2013 — from 50 percent market penetration to 74 percent at the end of 2016.
Source: Digital Lifescapes
Ultra High-Definition TV will Reach 189 Million Viewers
The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.
Source: Digital Lifescapes
Western Europe OTT Video will Reach $14.64 Billion in 2021
Online video entertainment has disrupted most legacy media companies that refused to acknowledge the market opportunities beyond traditional pay-TV services. This shift has become a global phenomenon. The impact and implications are far-reaching.
Source: Digital Lifescapes
Exploring Business Models for OTT Video Entertainment
Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.
Source: Ooyala
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