Tag Archive | over-the-top

Ultra High-Definition TV will Reach 189 Million Viewers

4k uhdtv video market research

The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.

Source: Digital Lifescapes

Western Europe OTT Video will Reach $14.64 Billion in 2021

over the top video market research

Online video entertainment has disrupted most legacy media companies that refused to acknowledge the market opportunities beyond traditional pay-TV services. This shift has become a global phenomenon. The impact and implications are far-reaching.

Source: Digital Lifescapes

Exploring Business Models for OTT Video Entertainment

global OTT video market research

Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.

Source: Ooyala

OTT Video Revenues will Triple in the Asia-Pacific Region

OTT video entertainment market research

Pay-TV service providers across the globe are responding to the emergence of agile video entertainment competitors. The over-the-top (OTT) television and video service revenues for 17 countries within the Asia-Pacific region will reach $18,396 million in 2021 — that’s up from $5,741 million in 2015.

Source: Digital Lifescapes

British Now Spend More for Online Video than DVDs

UK video market research

Britons will spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs. Consumers will spend £1.31B on streaming and downloading in 2016 (23.7% more than 2015), compared to £956M on DVDs (includes Blu-ray), a 16.3% decline.

Source: Strategy Analytics

How 4K Video will Drive New OTT Streaming Media Demand

global streaming media market research

Over-the-top (OTT) video adoption continues to disrupt the legacy pay-TV market. In its latest analysis on the online streaming media adapter market, ABI Research examined the impact of new lower-priced devices and the mounting pressures within the global consumer electronics industry.

Source: Digital Lifescapes

Netflix Now Reaches Two-Thirds of American OTT Video Users

over the top video market research

Netflix continues to grow its user base in the U.S. market, with 126.9 million people expected to use it this year. That equates to 67.9% of OTT video users. Among the OTT service providers, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users.

Source: eMarketer