OTT Video Revenues will Triple in the Asia-Pacific Region

Pay-TV service providers across the globe are responding to the emergence of agile video entertainment competitors. The over-the-top (OTT) television and video service revenues for 17 countries within the Asia-Pacific region will reach $18,396 million in 2021 — that’s up from $5,741 million in 2015.

Source: Digital Lifescapes

British Now Spend More for Online Video than DVDs

Britons will spend more on video streaming subscriptions and film/TV downloads than on buying and renting DVDs. Consumers will spend £1.31B on streaming and downloading in 2016 (23.7% more than 2015), compared to £956M on DVDs (includes Blu-ray), a 16.3% decline.

Source: Strategy Analytics

How 4K Video will Drive New OTT Streaming Media Demand

Over-the-top (OTT) video adoption continues to disrupt the legacy pay-TV market. In its latest analysis on the online streaming media adapter market, ABI Research examined the impact of new lower-priced devices and the mounting pressures within the global consumer electronics industry.

Source: Digital Lifescapes

Netflix Now Reaches Two-Thirds of American OTT Video Users

Netflix continues to grow its user base in the U.S. market, with 126.9 million people expected to use it this year. That equates to 67.9% of OTT video users. Among the OTT service providers, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users.

Source: eMarketer

How OTT Video is Transforming the European TV Market

Parks Associates announced new international data showing OTT video usage in Western Europe is continuing to expand, with 55 percent of UK broadband households and 51 percent in France watching TV programming and movies online — that’s compared to 70 percent in the U.S. market.

Source: Digital Lifescapes

Ongoing Disruption of the U.S. Video Distribution Market

Video entertainment in the typical American home has changed dramatically during the last few years. Streaming subscription video content to a TV set is now commonplace. There are several market drivers that are apparent, as a result of the consumer transition to over-the-top (OTT) video.

Source: Digital Lifescapes

American OTT Digital Video Services are Nearing Saturation

Digital video viewers are increasingly subscribing to streaming services like Netflix and Hulu. According to research, 80% of digital videos viewed on a TV in the United States are accessed via subscription streaming services.

Source: eMarketer

Multi-Platform Market – How Video is Consumed in France

In France, broadcast TV remains almost universally popular. But many consumers also watch TV on other devices and platforms, including PCs, tablets and mobile phones. Conversely, much digital video content can now be viewed on a TV set, as explored by eMarketer.

Source: eMarketer

Why Online Video Entertainment Traffic will Continue to Explode

Streaming video and audio traffic now accounts for 70+% of North American downstream internet traffic during the peak evening hours on fixed access networks. Five years ago it was less than 35%.  The growth of OTT video services, 4k UHD content and virtual reality traffic will continue to explode.

Source: Strategy Analytics

How American Pay-TV is Being Disrupted by OTT Video

By 2019, 72.1% of U.S. internet users will use over-the-top (OTT) video services. Such high penetration suggests saturation, but for many players in the market there is still significant room for growth.

Source: eMarketer