Ongoing Decline of U.S. Pay-TV Service Providers
Of U.S. households that have a live streaming vMVPD service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service. Plus, 18% switched from another vMVPD service, 12% were non-subscribers to any type of service.
Video Streaming Subscriptions Rise as U.S. Pay-TV Declines
“The virtual services, which rely on unmanaged broadband delivery, added more than 1.8 million subscriptions in 2019. Though a bright spot, it did not overcome the long shadow of cord-cutting that saw a reduction to combined traditional and virtual subscriptions of more than 4.5 million in 2019.”
via S&P Global
Update: The Video Entertainment Streaming Wars
“As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.”
Game Over: Streaming Video Displaces Legacy Pay-TV
“43% of consumers in the 11 countries surveyed now pay for SVOD services as opposed to 36% who live in households which pay for pay-TV. Only Canada, Sweden and the Netherlands still have pay-TV penetration at a higher rate than SVOD.”
Why the U.S. Pay-TV Subscriber Decline is Unstoppable
U.S. multi-channel defections ballooned in the third quarter, amplified by tighter promotions at a time when consumers need little additional motivation to seek OTT alternatives, according to the latest market study by Kagan, a TMT research group within S&P Global Market Intelligence.
Global Outlook for Telecom Services Growth in 2020
Worldwide spending on telecom services and pay-TV services will reach $1,633 billion in 2019, and that’s an increase of 0.8 percent year-on-year, according to the latest market study by International Data Corporation (IDC).
Paywalls vs Advertising: Digital Media in Transition
“To remain successful in the saturated attention economy against huge competitors, inserting ad-supported aspects is an imperative for many digital providers. However, the old ways of ads – served, not sought; invasive, not useful; demanding, not intriguing – are no longer sufficient.”
Worldwide Telecom Services Market Prepares for 5G
Worldwide spending on telecom services and pay TV services totaled $1,615 billion in 2018 that’s an increase of 0.8% year over year, according to IDC research. IDC expects worldwide spending on Telecom and Pay-TV services to reach $1,657 billion in 2023.
Video Entertainment Industry Disruption is Unstoppable
In markets such as North America and Europe, traditional pay-TV operators have jumped into the OTT market to improve subscriber churn by providing less costly video service. Can they compete with the innovative OTT providers? Is this already a lost cause?
Video Entertainment Original Content Creation Trends
According to Juniper Research, Subscription Video on Demand (SVoD) services — from leading providers such as Netflix and Amazon — will drive a surge in OTT revenues to reach $120 billion in 2022, and that’s up from $64 billion in 2017. In this environment, the traditional expensive bundle of pay-TV services will surely continue their decline.
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