Tag Archive | podcast

Follow the Money: Ranking the Top Podcasts

Follow the Money: Ranking the Top Podcasts

In 2015, advertising revenue in the podcast industry was $69 million. It’s expected to reach over $1 billion by 2021, and to grow. The podcast boom is powered by younger generations. Millennial and Gen Z represent a sizable portion of the total podcast audience globally.

via Visual Capitalist

Digital Reinvention: Ideas in Action

Digital Reinvention: Ideas in Action

“While I’m eagerly anticipating IBM Think 2020 to occur during May 5-6, I’ve been inspired by the thoughtful and insightful commentary that’s captured in these audio programs. I trust that you will find them to be equally rewarding.”

via LinkedIn

Why More B2B Marketers Explore Launching Podcasts

Why More B2B Marketers Explore Launching Podcasts

B2Bs are experimenting with the audio format at a time when podcast audiences are growing. eMarketer forecasts that by 2022, 83.8 million people in the U.S. will listen to at least one podcast per month, that’s up from 73.0 million people in 2018.

via eMarketer

Smartphones and Tablets Gain Share of Digital Audio Usage

Digital audio consumption is moving to mobile. American smartphone listeners will grow nearly 15% to just under 100 million people — that’s 52.3% of smartphone users. Moreover, 77.3 million people will listen via tablets — that’s 45.5% of digital music listeners and 48.7% of tablet users.

via eMarketer