Tag Archive | polymath

Fearless CMOs Embrace Change, Reject Mediocrity

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Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking and resist the urge to squander their budgets on trivial advertising or paid media.

via Digital Polymath

Hybrid Jobs Create Demand for Multi-Skilled Talent

Hybrid Jobs Create Demand for Multi-Skilled Talent

The trend toward more complex, multi-skilled jobs isn’t new, but it’s speeding up. A study projects that hybrid jobs will grow by 21% over the next decade, that’s more than twice the 10% growth rate of the global job market overall.

via World Economic Forum

Why B2B Marketers Need Authentic Content Creators

Why B2B Marketers Need Authentic Content Creators

Influencer marketing has gotten big enough that disclosing ties between brands and influencers is a necessity, not an option. Although compliance is growing, there are many examples where it doesn’t happen. Content marketing requires real employee talent, not hired outsiders.

via eMarketer