Tag Archive | publishing

Why B2B Marketers Abandon Traditional Advertising

Why B2B Marketers Abandon Traditional Advertising

Outside of very specific cases, it’s tough for B2B advertisers to justify major investments in traditional TV or trade publications. The fleeting foothold of these media platforms is diminishing and there are no signs of that changing in the coming years.

via LinkedIn

Online Digital Content Market Share Reached 40%+ in 2015

digital content market research

IDATE estimates the global content industries market reached 145.5 billion EUR in 2014. On a global scale, 41.2% of revenues came from dematerialized digital channels — nearly twice the results of 2011.

Source: IDATE

More Programmatic Advertising Opportunities for Publishers

Programmatic Advertising for Publishers

Programmatic, or automated, spending on display advertising is a $9 billion market that is expanding at almost 30 percent a year. Spending is expected to exceed $30 billion in 2019. Growth in programmatic revenue for all types of publishers is outpacing traditional advertising.

via BCG

Why Mobile-First Publishing will Become Pervasive in Business

If it hasn’t happened yet, it will.  In the coming months, the websites you visit — those you read, run or contribute to — are likely to generate more traffic from smartphones and tablets than desktop and laptop computers.

via Guardian

U.S. Digital Newspaper Audience Reaches 164 Million Readers

Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August — that’s an 18% year-over-year increase.

via eMarketer

Industry Executives Who are Willing to Pay for Digital News

Media publishers may be relying on advertising — not subscriptions — for digital revenue growth, but there’s one group of readers who may help fuel their earnings: business executives.  According to a study, 37% of business executives worldwide paid for digital news.

Finance industry executives were the most likely — 47% of respondents — to pay for digital news.

via eMarketer

Most Digital Advertising Revenue Goes to a Few Large Companies

In the first quarter of 2014, Google earned 90% of its revenue from digital advertising. In 2013, overall digital display advertising accounted for $17.7 billion, up from $14.8 in 2012.

Google and other large companies are able to place display ads across a network of websites and can target more effectively.

via Pew Research Center