Why B2B Marketers Abandon Traditional Advertising
Outside of very specific cases, it’s tough for B2B advertisers to justify major investments in traditional TV or trade publications. The fleeting foothold of these media platforms is diminishing and there are no signs of that changing in the coming years.
via LinkedIn
Online Digital Content Market Share Reached 40%+ in 2015
IDATE estimates the global content industries market reached 145.5 billion EUR in 2014. On a global scale, 41.2% of revenues came from dematerialized digital channels — nearly twice the results of 2011.
Source: IDATE
More Programmatic Advertising Opportunities for Publishers
Programmatic, or automated, spending on display advertising is a $9 billion market that is expanding at almost 30 percent a year. Spending is expected to exceed $30 billion in 2019. Growth in programmatic revenue for all types of publishers is outpacing traditional advertising.
via BCG
Why Mobile-First Publishing will Become Pervasive in Business
If it hasn’t happened yet, it will. In the coming months, the websites you visit — those you read, run or contribute to — are likely to generate more traffic from smartphones and tablets than desktop and laptop computers.
via Guardian
U.S. Digital Newspaper Audience Reaches 164 Million Readers
Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America conducted by comScore, 80% of U.S. adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August — that’s an 18% year-over-year increase.
via eMarketer
Industry Executives Who are Willing to Pay for Digital News
Media publishers may be relying on advertising — not subscriptions — for digital revenue growth, but there’s one group of readers who may help fuel their earnings: business executives. According to a study, 37% of business executives worldwide paid for digital news.
Finance industry executives were the most likely — 47% of respondents — to pay for digital news.
via eMarketer
Most Digital Advertising Revenue Goes to a Few Large Companies
In the first quarter of 2014, Google earned 90% of its revenue from digital advertising. In 2013, overall digital display advertising accounted for $17.7 billion, up from $14.8 in 2012.
Google and other large companies are able to place display ads across a network of websites and can target more effectively.
Digital Content Virtualization will Offset Other Channel Losses
More and more content is being distributed electronically. Music and video are the two sectors where digital consumption is the most visible. In 2013, an estimated 51.4% of video game market revenue was generated by electronic sales and by online gaming.
This figure is forecast to have risen to 68.6 percent by 2017.
via IDATE
NY Times: When ‘sponsored by Dell’ is the Only Advertising
When Dell chose to be the inaugural brand on The New York Times’ Paid Posts native advertising platform in January, the fact that the pages were clearly labeled as branded content prompted some to question Dell’s decision.
Didn’t we realize that readers weren’t going to be taken in?
How the Mobile Channel Helps Newspapers within the UK
News sites are reaping rewards from the consumer shift toward mobile devices in the UK, with the number of unique visitors to mobile newspaper sites rising 39% year over year to 13.5 million in December 2013.
There was a strong correlation between accessing news sites and using social media on a mobile device — 85% visited both from their mobile browser.
via eMarketer
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