Customer Data Analytics Can Stimulate Digital Growth

The use of near- and real-time analytics to collect CX data is a rising trend among growth companies, with 43 percent of product managers at growth companies using analytics to collect and analyze customer perception and sentiment data.

via Digital Lifescapes

How to Measure Real-Time Digital Marketing Campaigns

Real-time marketing (RTM) captured marketers’ attention in 2013. However, questions remain about where real-time techniques fit in a marketing plan — i.e. how much money brands should invest in it.

Measurement plays an important role in helping marketers understand the impact RTM will have on key metrics.

via eMarketer

Top Reasons Why Real-Time Marketing is Tough to Execute

Marketers are beginning to focus on real-time messages that respond to what consumers are doing “now.”  According to an April 2013 survey from DMA, 77% of marketers in North America said real-time personalization was a high priority.

But investment in the technology that will make real-time marketing more automated and responsive is still somewhat limited, indicating that marketers may struggle to execute their real-time plans.

via eMarketer

How Savvy Marketers are Using Real-Time Marketing

Creating timely responses to customer actions requires an understanding of how real-time marketing works, investment in the proper tools and technology, and integration of marketing across all channels.

The key is to then use data and analysis to deliver real-time messaging through automated technology — by pushing out ads, marketing collateral and other content to the appropriate channels.

via eMarketer