20th Century Fox is taking you back to the original terror that taught us in space no one can hear you scream. Join director Ridley Scott with Michael Fassbender and Danny McBride to re-experience the original 1979 film and catch a sneak peek of their new film “Alien: Covenant” that will be in theaters May 19, 2017.
Source: SXSW 2017
Unlike conventional trailers, transmedia videos expand the movie’s narrative and encourage fans to immerse themselves more deeply into the story.
The advertising becomes part of the movie — with the bonus that it is tailored for mobile devices and sharing across social networks.
Brands are even beginning to leverage the power of HTML 5 technologies to create videos with embedded interactive and social features.
via Advertising Age