Tag Archive | sales

Four Ways to Improve Your Content Marketing

Four Ways to Improve Your Content Marketing

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

via HBR

B2B Marketers Find Content Downloads Drive Conversions

b2b marketing market research

Business-to-business (B2B) marketers know what a long haul it can be driving leads to conversions. Unlike the business-to-consumer (B2C) segment, the path to purchase for B2B products can be winding, often requiring the input of many players before a purchase is made.

Source: eMarketer

CMOs and Sales Leaders Adopt Cognitive Computing

cognitive computing market research

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that nearly two thirds- — 64 percent — of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years.

Source: IBM

How Digital Marketing and SEO Impact B2B Sales Results

B2B SEO digital marketing research

B2B buyers strongly prefer to conduct their own online research, without ever speaking with a sales rep. Forward-thinking B2B marketers will embrace this change and enable the customer-directed research journey with self-service technologies — such as SEO and contextual help.

Source: Forrester

Why B2B Digital Marketers Value the Online Sales Channel

B2B Digital Marketing

Fifty percent of B2B companies currently selling online expect that half or more of their total customer base will be buying online from them within three years. B2B companies are already seeing average annual online sales growth of 19%, according to a Forrester.

via Forrester

How Noble Storytelling Enables Powerful Thought Leadership

You can bring narrative power to your thought leadership by incorporating proven storytelling structures to articulate new paradigms and possibilities, help clients relate personally and connect emotionally, and take them on a journey that they will remember because it changed them.

As marketers, we must understand who the audience is, where they are now, and where we want to take them.

via ITSMA

Fueling Growth Through Word of Mouth and Brand Advocacy

Smart marketers have long understood that people’s word-of-mouth recommendations have a greater impact on sales than any other source of information.  And it’s not just that positive buzz moves the financial needle forward. Negative word of mouth from brand critics can push results in the opposite direction.

Although the level of advocacy varies widely by industry and country, we have not found a single category in which advocacy is irrelevant.

via BCG