Inept Marketers Still Ignoring Paid Media Fraud

“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”

via eMarketer

Why Voice Search Marketing is Gaining Momentum

Smart speaker users in the U.S. will grow at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million. In 2018, more than 18% of the U.S. population and 21.9% of internet users will use a smart speaker at least once a month.

via eMarketer

Why Marketers are Shifting to Mobile Search Campaigns

eMarketer estimates that 71.5 percent of the U.S. population will execute search queries online at least once per month in 2017, which translates to 85 percent of internet users. Many more searches are on mobile devices.

Source: eMarketer

Search Engine Optimization Tops List for Digital Marketers

Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.

Source: eMarketer

Why Marketers Must Evolve Beyond Inert Social Media Ads

eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9% in 2017. And growth is seen edging even lower in the following two years. What’s the impact on American marketers? Content marketing and organic search gains new momentum.

Source: eMarketer

Why Digital Marketers will Focus on Quality Content

By 2021, CMOs will spend nearly $119 billion on search marketing, display advertising, online video, and email marketing. These changes reflect a new emphasis on quality over quantity, a dynamic that will reintroduce human intervention into programmatic ad buying, turn marketers into growth hackers, and put long-tail publishers out of business.

Source: Forrester

Many More American Marketers Embraced Mobile Media in 2016

The shift in share of Google’s U.S. advertising revenues from desktop to mobile was sharp between 2015 and 2016. Last year, about of 60% of the search giant’s net U.S. ad revenues came from desktop placements. This year, the mix will be almost exactly 50/50 between desktop and mobile.

Source: eMarketer

7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it’s more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.

Source: Think with Google

Demand for Predictive Analytics in the Global Search Market

Global market for search and content analytics will grow at a CAGR of over 22% between 2016 and 2020. The growth is accredited primarily to the increasing use of social media for content analytics. During 2015, the market was dominated by the Americas with a share of almost 52%.

Source: Technavio

Paid Search Advertising Revenue will Reach $57.80 Billion

This year, Google will generate $57.80 billion in total digital ad revenue worldwide, that’s an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s advertising revenues represent 30.9% of the total worldwide market.

Source: eMarketer