B2B buyers strongly prefer to conduct their own online research, without ever speaking with a sales rep. Forward-thinking B2B marketers will embrace this change and enable the customer-directed research journey with self-service technologies — such as SEO and contextual help.
Net advertising revenues at Google reached $51.81 billion worldwide in 2015. That represents a more than 30% share of all worldwide digital ad revenues—far ahead of second-place Facebook, which garnered 9.6% of worldwide digital ad revenues last year.
Google’s annual “Year in Search” video and website remind us that people turn to Google in the moments that matter to them — from the profound to the mundane. More than 100 billion searches are conducted on Google each month.
Source: Think with Google
Retailers are concentrating on a variety of digital transformation initiatives in 2016. Mobile, responsive web design and app development — as well as basic marketing activities, including search optimization and customer acquisition — are top on their project list for this year.
Though newer areas like programmatic buying and native advertising were more commonly expected to enjoy large budget increases in the coming year, marketers expected to put more new dollars toward search than display formats.
Search engine optimization (SEO) professionals consider social shares and unique visits the most important key performance indicators (KPIs) for a piece of blog content. Engagement with a ‘call to action’ and backlinks were the other key KPIs.
Fraudulent impressions, infringed content and malvertising cost the U.S. digital marketing, advertising, and media industry $8.2 billion annually. That money can be recouped if companies fix badly designed business processes and repair obvious flaws in the digital advertising supply chain.
Source: IAB & EY
The economy in France may be relatively flat, but digital media adoption is thriving. As an example, according to recent research, digital ad spending in France reached €1.49 billion ($1.98 billion) net in the first half of this year — that’s a gain of 3.5% compared with H1 2014.
There will be 157.3 million U.S. mobile phone search users this year, that’s just under half of the total population. Next year, mobile search will reach 177.8 million mobile phone users, equating to nearly 55% of all consumers in the country.
Nearly 40% of U.S. mobile device users have searched for local businesses via a mobile app in the past year, compared with three in 10 two years prior. But web browsers were the preferred way to search for local businesses.