Smart speaker users in the U.S. will grow at a compound annual growth rate (CAGR) of 47.9% between 2016 and 2020, from 16.0 million to 76.5 million. In 2018, more than 18% of the U.S. population and 21.9% of internet users will use a smart speaker at least once a month.
“The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”
Many marketers are hopeful that digital content creation will integrate their messaging with what people are already reading and watching on social channels. But more than a third of digital media professionals worldwide say quality of content is the biggest barrier to their success.
B2B buyers strongly prefer to conduct their own online research, without ever speaking with a sales rep. Forward-thinking B2B marketers will embrace this change and enable the customer-directed research journey with self-service technologies — such as SEO and contextual help.
Though newer areas like programmatic buying and native advertising were more commonly expected to enjoy large budget increases in the coming year, marketers expected to put more new dollars toward search than display formats.
Search engine optimization (SEO) professionals consider social shares and unique visits the most important key performance indicators (KPIs) for a piece of blog content. Engagement with a ‘call to action’ and backlinks were the other key KPIs.
The economy in France may be relatively flat, but digital media adoption is thriving. As an example, according to recent research, digital ad spending in France reached €1.49 billion ($1.98 billion) net in the first half of this year — that’s a gain of 3.5% compared with H1 2014.
According to a recent survey, 72% of marketer respondents cited relevant content creation as the most effective SEO tactic. Unfortunately, though, it was also the second most difficult — cited by 46% of respondents.