How Small Business Marketing Efforts are Migrating Online
Word-of-mouth is still the most effective marketing channel for SMBs. For those looking to go beyond chatter though, search engine optimization and online local directories were the second and third most effective marketing channels for bringing in new leads and customers.
Google Mobile Requirement for Websites Impact Search Results
A new study found that nearly half of Fortune 500 websites were not mobile-friendly according to Google’s standards. Their new Search algorithm will likely force Fortune 500 sites to finally get on the mobile optimization train.
Why Exposure via Online Search Trumps the Traditional Media
Edelman found that online search engines had surpassed traditional media to become the most-trusted media source globally. The firm’s 2015 report revealed that 64% of internet users worldwide trusted online search engines the most (vs. 63% the prior year) for information.
Why More Marketers Focus on their Organic Search Results
When it comes to driving internet users to a website, nothing beats organic search for consistent results. According to data from BrightEdge, organic search drove 51% of website traffic referrals worldwide. Meanwhile, display, email and referred search ranked second with 34% of referrals, paid search was third with 10%, and social media was last with just 5%.
Why the Digital Marketing Talent Shortage is still a Challenge
The right content makes all the difference when it comes to search engine optimization (SEO). Just over one-quarter of marketing professionals worldwide said that lack of quality content was among the most challenging obstacles to achieving important SEO objectives.
Instead, limited budgets and digital skill sets were the top hurdles to reaching content marketing success.
Business Case for Integration of Inbound Marketing Campaigns
Inbound marketing tactics — including content marketing, search engine optimization — are all critical for businesses looking to generate leads. But these tasks are also difficult to pull off, particularly the creation and marketing of content.
Sixty-seven percent of the companies that saw themselves achieving strong inbound marketing results had integrated the inbound marketing program, whereas only 9% of the least successful inbound marketers did so.
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