Study Finds U.S. Merchants Increase Digital Sales in 2017

The 2017 American Express Digital Payments Survey shows that consumers are increasingly relying on online and mobile technology to make purchases, opening new opportunities for merchants to reach more customers and grow revenue.

Source: American Express

mCommerce in the U.S. will Reach $102.14 Billion in 2017

eMarketer’s latest estimates suggest that smartphone retail mCommerce sales in the U.S. market will increase more than 50% this year to total $102.14 billion. Other research confirms that the share of mobile-based digital shopping is on the rise.

Source: eMarketer

7 Ways to Win Consumers on Their Path to Purchase

The path to purchase, from start to finish, is rarely linear—it’s more akin to a scavenger hunt. Along the customer journey, one search can spark an entirely new idea or want. And one search can make the difference between your brand and the competition.

Source: Think with Google

Retail Spend via Mobile will Reach $2.1 Trillion by 2021

According to Juniper Research, the integration of technologies such as bots and natural language interfaces will lead to remote goods purchases by mobile totaling $2.1 trillion by 2021. That growth represents a 100 percent increase from the anticipated spend on physical and digital goods in 2016.

Source: Digital Lifescapes

Mobile Payments will Expand New eRetail Growth Worldwide

A combination of in-app purchases and website retail payments is projected to drive worldwide annual spend via Apple Pay and Android Pay to $8 billion in 2018 — that’s up from just $540 million this year.

Source: Digital Lifescapes

Why the National eCommerce Preferences Vary Worldwide

Cross-border eCommerce varies country by country. In Europe, digital shoppers in stronger economies shop domestically, while those on the other end of the spectrum look abroad for bargains. And while Canada and the U.S. may be neighbors, they’re different when it comes to digital buying.

Source: eMarketer

Retailers Apply Various Mobile Advertising Network Apps

Retailers are adopting a new wave of wireless technologies that could transform the shopping experience in numerous ways. Wireless in-store beacons are a key component of this strategy. These tiny beacon devices broadcast small pieces of information to nearby shoppers via their smartphones, which are enabled to receive the message via a retailer’s software app.

Source: Digital Lifescapes

Shoppers in Denmark will Make 164 Million Online Purchases

B2C ecommerce sales in Denmark will reach DKK90 billion ($16.02 billion) in 2015, representing year-over-year growth of 21%.  Just over half of these online sales — around DKK46.3 billion ($8.24 billion) — will come from a spike in online shopping during the 2015 holiday season.

Source: eMarketer

How Retailers Gain more Mobile Web Conversions in Germany

Mobile online shopping has advanced in Germany. And just like France and the U.S., retailers in Germany with mobile-optimized web sites have seen a notable boost in conversions, as more visitors viewed more products online.

via eMarketer

Wearable Devices will Enhance In-Store Shopping Experiences

Wearables are coming to a retail store near you. According to recent research, 30% of U.S. smartphone users will have a wearable device in the next 12 months. Among this group, 82% want to enhance their in-store experience, and nearly half want to leverage wearables to save time when shopping.

via eMarketer