Senior executives have embraced the concepts of artificial intelligence (AI), deep learning and cognitive computing. Many are already applying these and other intelligent technologies to dramatically improve the productivity of their businesses, while redefining the ways they engage with their key stakeholders.
Creating high quality content that is focused on the audience across all buyer’s journey stages is a major goal for B2B marketers in 2018. A refined program should include strategic, efficient and innovative content created by a dedicated team.
Almost 9 percent of U.S. employees don’t have all the skills or qualifications required by their job. That number can be as high as 14 percent in some parts of Europe. This gap is a problem, but it’s also a big educational opportunity.
Willis Towers Watson’s cyber insurance claims data show that two thirds of cyber breaches are caused or enabled by employee negligence or malfeasance, including losing laptops, the accidental disclosure of information or actions of rogue employees.
Executives tend to relegate cybersecurity to the IT department. That is a mistake, because cyber incidents affect the entire organization. We should conduct regular cybersecurity drills, as we do fire and safety drills. That’s where tabletop exercises can play a big role.