Tag Archive | skills

Line of Business Leaders Drive Digital Transformation

digital transformation market research

Digital transformation requires savvy talent. That’s why more Line of Business (LoB) leaders are adding business technology experts to their staff — independent of the traditional IT department. Senior executives cite the need for specialized skills, faster response times and predictable business outcomes.

Source: Digital Lifescapes

How Technology Transforms Education and Skills Demand

education skills jobs market research

As we embark on the Fourth Industrial Revolution, it’s clear that technology will play a central role in nearly all aspects of our lives. Research by the World Economic Forum estimates that 65% of children entering primary school will find themselves in occupations that today do not exist.

Source: World Economic Forum

Search Engine Optimization Tops List for Digital Marketers

search engine optimization market research

Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.

Source: eMarketer

High Expectations: Why the CMO is Subject to Change

CMO leadership market research

The average tenure of a CMO is the lowest of all C-suite titles, at an average of 4.1 years. The longest average CMO tenure is in the financial services industry at 5.1 years, and life sciences CMOs stay on average a full two years less at only 3.1 years. The average CMO in the consumer industry stays 3.6 years.

Source: Korn Ferry

Lack of Computer Skills in the Global Networked Economy

computer skills market research

The OECD, a club of mostly rich nations, recently published a survey on adult skills, which captures information on proficiency in literacy, numeracy and computer skills. Almost a quarter (24.3%) of the people in the study don’t know how to use one.

Source: World Economic Forum

Why Digital Skills Must Become the Key Jobs Policy Issue

digital skills education market research

“A WorkingNation-produced video which stated that within 20 years, 47% of all U.S. jobs are at risk of being replaced by technology, according to a 2013 Oxford University study.”

Source: Knowledge@Wharton

No More Dummies: B2B Buyers Make the Case for Better Talent

b2b marketing market research

“The digital marketer that won’t invest the time and effort to become capable of contributing to content strategy and development is going to be of limited value. Savvy buyers expect meaningful and substantive content, and they can’t get that from marketers that outsource their jobs to agencies who have little client industry subject matter expertise.”

Source: Forrester Blogs