Internet-Connected TV Market Reached Maturity in 2016

According to new research from The Diffusion Group (TDG), the penetration of Internet-connected TVs among U.S. broadband households has increased nearly 50 percent since 2013 — from 50 percent market penetration to 74 percent at the end of 2016.

Source: Digital Lifescapes

Smart TVs Top List for OTT Video Streaming Devices

Why are traditional pay-TV services being disrupted by alternative lower-cost video entertainment services? Perhaps it’s due to the apparent ease-of-use in searching for something to watch.

Source: Digital Lifescapes

More Upside Growth for U.S. OTT Video Streaming Market

The American video entertainment realm has continued to evolve during 2015. Market development in the traditional pay-TV sector has been particularly difficult. However, there are still some significant upside opportunities in video streaming.

Source: Digital Lifescapes

Smart TVs and Blu-Ray Players Enable more OTT Video Usage

 

Global Connected TV Device shipments for Q3 2015 reached 52.7 million units — that’s an increase of 18% from 44.5 million in Q3 2014. The overall installed base of these devices has now surpassed 660 million units, with Smart TVs accounting for 47% of the total.

Source: Strategy Analytics

Smart Connected TV Usage Gains Momentum in America

The installed base of U.S. connected TV sets reached 22 million in Q4 2014 — that’s up from 13 million in Q4 2013. The number of connected TVs now exceed that of Blu-ray disc players, which had an installed base of 20 million units in Q4 2014.

via eMarketer

Connected Home Experiences will Center on Video and Apps

Video and visual technologies are becoming increasingly important for interacting with customers and each other. Gartner predicts that by 2017, live video broadcasting will be the new “selfie” and recommends that product managers start creating a visual strategy straight away to accommodate this trend.

via Gartner

Online Video Usage Blossoms within U.S. Households

Consumption of on-demand streaming video continues to grow in American homes, at the expense of broadcast TV viewership. According to the latest market study by Parks Associates, the average U.S. broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video.

via Digital Lifescapes

49.8 Million Americans will be Smart TV Users during 2014

eMarketer estimates that more than 113 million people — 35.5% of the U.S. population and 45.0% of internet users — will use a connected TV regularly this year. In 2015, the majority of Americans will be able to access the internet through their TV.

The connected TV audience will post double-digit growth rates through 2017.

via eMarketer

Few Smart TV Sets in America are Connected to the Internet

Leichtman Research Group found that found that 77% of households in the United States have at least one high definition television (HDTV) set, and about 46% of all households have multiple HDTVs. Five years ago, 34% of households had at least one HDTV, and 11% of households had more than one HDTV.

Only 14% of households have a Smart TV set that is connected to the Internet — 3% of households that have more than one connected Smart TV set.

via LRG

The Upside Demand for New Home Networking Applications

The adoption of more internet-connected devices within the home — such as media tablets and smart TVs — creates rapidly increasing broadband connectivity demand. As a result, worldwide home network penetration is expected to climb from 24.8 percent in 2013 to 33.2 percent by 2018.

In particular, growth of home networking applications is driven by the continued spread of broadband services and demand for multi-screen video services.

via Digital Lifescapes