Wearable Device Usage will Grow by 60 Percent in 2015
In 2015, 39.5 million U.S. adults will use wearables, including smart watches and fitness trackers. That’s an increase of 57.7% over 2014. While penetration among U.S. adults is just 16% this year, eMarketer expects that to double by 2018, reaching 81.7 million users.
Source: eMarketer
80 Percent of Apple Watch Owners are Using Apple Pay
Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests. Among those who are using Apple Pay, they report it’s making a difference in their everyday life.
Source: eMarketer
Demand Volatility in the Consumer Wearables Market
Over the last 18 months, according to the latest market study findings, the wearables market has started to mature and has grown considerably with new players introducing numerous products — such as fitness bands, smartwatches, smart glasses, and other sensor-enabled devices.
Source: Digital Lifescapes
Consumer Wearables Market is Volatile for Most Tech Vendors
Global smartwatch shipments surged by 457% YoY to a record 5 million units in Q2 2015. The market was driven higher by Apple Watch, which instantly became the world’s number one smartwatch vendor. Samsung, Pebble, Motorola, LG, Asus, Sony and others are now the secondary players in this volatile market.
Why Smart Watch Adoption Needs a Reality Check for 2015
Wearable device shipment projections for 2015 vary widely. IDC forecast global shipments would reach 45.7 million units this year — a 133.2% increase from 2014 — whereas CCS Insight estimated 75 million wearable devices would be shipped, that’s up 158.6% year-over-year.
via eMarketer
Smart Wearable Device Market Reached $618 Million in Germany
To date, wearables haven’t been a runaway success in any Western European market, but interest and sales are rising steadily in Germany. About 3.6 million wearable devices were sold in Germany during 2014, bringing retailers €465.7 million (nearly $618 million).
via eMarketer
How Wearable Devices will Aid Personalized Digital Marketing
The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.
Explore the Fitness Tracker and Smartwatch Demographics
More than two-thirds (69 percent) of smartwatch owners are 18-34 years old, skew mostly towards the male population (71 percent) and nearly half (48 percent) had an income below $45,000.
Explore Smart Wearable Device Apps for Health and Fitness
Fitness trackers have been in use for several years, and are still the most widely used wearable devices. Although they have an uncertain future, with the challenge from multi-functional smart watches, trackers can carve out their own niche by appealing to different markets and consumer needs.
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