Tag Archive | smart watch

Wearable Device Usage will Grow by 60 Percent in 2015

smart wearable device market research

In 2015, 39.5 million U.S. adults will use wearables, including smart watches and fitness trackers. That’s an increase of 57.7% over 2014. While penetration among U.S. adults is just 16% this year, eMarketer expects that to double by 2018, reaching 81.7 million users.

Source: eMarketer

80 Percent of Apple Watch Owners are Using Apple Pay

smart watch mobile payments market research

Mobile payments are slow to catch on among the general population, but early adopters of the Apple Watch are also rapidly adopting Apple Pay, research suggests. Among those who are using Apple Pay, they report it’s making a difference in their everyday life.

Source: eMarketer

Demand Volatility in the Consumer Wearables Market

smart wearable market forecast

Over the last 18 months, according to the latest market study findings, the wearables market has started to mature and has grown considerably with new players introducing numerous products — such as fitness bands, smartwatches, smart glasses, and other sensor-enabled devices.

Source: Digital Lifescapes

Consumer Wearables Market is Volatile for Most Tech Vendors

smart watch market research

Global smartwatch shipments surged by 457% YoY to a record 5 million units in Q2 2015. The market was driven higher by Apple Watch, which instantly became the world’s number one smartwatch vendor. Samsung, Pebble, Motorola, LG, Asus, Sony and others are now the secondary players in this volatile market.

via Strategy Analytics

Why Smart Watch Adoption Needs a Reality Check for 2015

Smart Watch

Wearable device shipment projections for 2015 vary widely. IDC forecast global shipments would reach 45.7 million units this year — a 133.2% increase from 2014 — whereas CCS Insight estimated 75 million wearable devices would be shipped, that’s up 158.6% year-over-year.

via eMarketer

Smart Wearable Device Market Reached $618 Million in Germany

smart watch

To date, wearables haven’t been a runaway success in any Western European market, but interest and sales are rising steadily in Germany. About 3.6 million wearable devices were sold in Germany during 2014, bringing retailers €465.7 million (nearly $618 million).

via eMarketer

How Wearable Devices will Aid Personalized Digital Marketing

Personalized Digital Marketing

The potential for targeted, personalized advertising — enabled by new mobile device adoption — is a key area of interest for digital marketers. Advertising spend on smart watches will reach $68.6 million by 2019, that’s up from an estimated $1.5 million this year.

via Digital Lifescapes

Explore the Fitness Tracker and Smartwatch Demographics

More than two-thirds (69 percent) of smartwatch owners are 18-34 years old, skew mostly towards the male population (71 percent) and nearly half (48 percent) had an income below $45,000.

via Digital Lifescapes

How the Internet of Things is Gaining Mind-share in France

More than 60% of web users in France are already acquainted with the notion of the Internet of Things (IoT). Smart watches were by far the best-known connected objects in Q3 2014, with 53% of those polled saying they had heard of them.

via eMarketer

Explore Smart Wearable Device Apps for Health and Fitness

Fitness trackers have been in use for several years, and are still the most widely used wearable devices. Although they have an uncertain future, with the challenge from multi-functional smart watches, trackers can carve out their own niche by appealing to different markets and consumer needs.

via Digital Lifescapes