Tag Archive | smartphone

U.S. Digital User Focused on Activities, Not Devices

U.S. Digital User Focused on Activities, Not Devices

With smartphone adoption slowing, growth is expected to be less than 2% this year and remain low throughout the forecast period. The biggest shifts occurring among the U.S. digital audience are no longer device-related, but rather, based on activities.

via eMarketer

Global Smartphone Market Reaches Saturation

Global Smartphone Market Reaches Saturation

China’s domestic smartphone market declined in 2017 for the first time, and Apple recorded a year-on-year decrease in iPhone sales in the fourth quarter of 2017. While the industry is still projecting increases in unit sales, our analysis suggests that smartphone makers may have to count on price increases to support continued revenue growth.

via IMF

Mobility Solutions Spending will Reach $1.72 Trillion

mobility solutions market research

The U.S. will account for a quarter of all mobility spending throughout the forecast, making it the largest geographic market at nearly $392 billion in 2021. Mainland China will be the second largest country in terms of overall spending ($337 billion in 2021), followed by Japan, Brazil, and the UK.

Source: Digital Lifescapes

Why Savvy Email Marketers Followed Mobile Trends

email marketing market research

New research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017 — that’s significantly more than either webmail (28%) or desktop (16%).

Source: eMarketer

Why Mobile Augmented Reality Has Huge Upside Potential

mobile augmented reality market research

Mobile AR’s installed base could grow to over 3 billion by 2021, while smartglasses, premium VR and mobile VR combined might top 100 million in the same timeframe (so tens of millions for each platform individually). This makes mobile AR’s installed base more than 25x all AR/VR headsets long-term.

Source: Digi-Capital

B2B Buyers Use Their Personal Mobile Device for Business

mobile ecommerce market research

B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers.

Source: Strategy Analytics

Android Pay Enters the Mobile Apps Market in Spain

Google android market research

Android is undeniably Spain’s preferred smartphone operating system. Its share of advanced handset sales as of December 2016 was 87.2%, continuing a trend that since 2012 has seen Android power at least eight in 10 smartphones purchased in the country.

Source: eMarketer