“Retailers have more work to do on their apps to inspire omnichannel shopping. In 2019, smartphones will influence 32.2% of U.S. offline retail sales. With more than $1 trillion on the line, we selected nine top U.S. retailers to see what kind of digital experience they bring to the table online and in-store.”
Smartphone demand has slowed due to market saturation in most North American and European countries, so the primary opportunities there stem from device replacement. Forrester forecasts that these economies will add no more than 91 million new smartphone subscribers.
Advances in both the consumer and business technology sectors have driven the adoption of mobile internet access and associated service delivery. Applications of mobile devices — by customers, business partners, or employees — delivers unprecedented access to information, improved collaboration, and increased productivity.
With password-based personal identity solutions becoming increasingly impractical, device vendors and mobile network service providers have begun implementing an alternative second factor — using a fingerprint, iris, facial feature or vein pattern to establish an individual’s identity.
The consumer electronics and mobile device vendors have experienced a significant slowdown in demand, due to a number of related factors that result in the ongoing downward trend. This is a global phenomenon, where few markets across the globe are likely to drive significant new growth opportunities.
The global adoption of public cloud computing services, the increased performance of smartphones and the demand for Chromebooks continue to negatively impact the rest of the consumer electronics market and to a somewhat lesser degree the enterprise IT marketplace.