Tag Archive | smartphone

40% of U.S. Smartphone Owners Use Voice Recognition Apps

mobile voice recognition market research

Among smartphone users ages 18-24, 48% use voice recognition software, and use of the “Siri” voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri.

Source: Parks Assoc

Global Healthcare Mobility Spending will Reach $30 billion

healthcare mobile apps market research

Compliance requirements, government mandates, specialized devices, software and secure storage will drive healthcare providers to be the leading growth industry for mobility. IDC forecasts that global healthcare firms will spend $30 billion on mobility solutions by 2019, representing a four-year CAGR of 7.2%.

Source: IDC

How Mobile Advertising Spend Reached $15.82 Billion in China

china mobile advertising market research

eMarketer estimates that outlays on mobile advertising soared more than twofold in 2015 to reach $15.82 billion. Mobile made up 22.3% of total media ad spending in China — a higher level than in any other market worldwide.

Source: eMarketer

How Retailers Experiment with In-Store Mobile Applications

UK mobile retail app market research

Retailers increasingly offer customers mobile apps with in-store functions, and according to a September 2015 market study, 71% of in-store mobile app sessions by UK users focused on the ‘store finder’.

Source: eMarketer

How Mobile Commerce Sales Grew by 53 Percent in 2015

mobile retail ecommerce market research

Robust mobile commerce platforms are no longer a “nice to have” for retail organizations. A recent survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year.

Source: Forrester

Growing Demand for New Mobile Banking Enhancements

mobile banking market research

Nearly half of mobile device users in the U.S. market are interested in mobile-based account control for bank debit cards — such as online banking tools that allow them to control their spending and avoid fraud.

Source: eMarketer

Why Paid Search and SEO are a Focus of Mobile Marketing

mobile marketing search engine optimization

Though newer areas like programmatic buying and native advertising were more commonly expected to enjoy large budget increases in the coming year, marketers expected to put more new dollars toward search than display formats.

Source: eMarketer

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