Mobile investment is growing as quickly as mobile device usage and revenue, with $14 billion invested in Q1 2015 – that’s up 120% compared to Q1 2014. The $41 billion of mobile investments in the 12 months to Q1 2015 was dominated by travel/transport and mCommerce software apps.
eMarketer estimates that U.S. retail mobile commerce sales will approach $77 billion in 2015, that’s up 32.2% from 2014. This growth will push the mCommerce share of eCommerce up to 22%. By 2019, mCommerce sales will have doubled to $153.50 billion.
Retailers are investing more on in-store digital technology that has the potential to improve the shopping experience. ABI Research has forecast well over one million indoor location retail deployments by 2020, with Bluetooth Low Energy (BLE) beacons now established as the key building block for indoor location.
Apple was the top smartphone vendor in China in the first quarter of 2015. Xiaomi slipped to the second position as it faced strong competition from other vendors in the low to mid-range segment of the market, while Huawei maintained third position.
Now the smartphone market has reached saturation in America, with low single-digit growth rates, more market research emphasis will be focused on software applications. Offering guidance, comScore released data about the key trends in the U.S. smartphone industry for March 2015.
Shipments of smartphones and tablets in China are forecast to reach 730 million units in the next five years. Several vendors are seeking to tap into the mobile augmented reality market, which is expected to post a CAGR of 110% from 2015 to 2019.
Around the globe, demand for access to the mobile internet has positively remained consistent throughout last year. Following a typical year-to-year upward trajectory, the global smartphone and phablet market began 2015 with a boost, compared to the same quarter in 2014.