Short-form content remains the most popular type of video viewed on mobile phones. In Q1 2015, videos under 3 minutes accounted for nearly half of time spent watching video via smartphones.
Global smartphone sales will grow by 8% in 2016, according to Strategy Analytics. Android will continue to be the world’s most popular Operating System platform, by volume. Together, Google Android and Apple iOS already dominate the global smartphone market — combined they account for 96% of total smartphone sales in 2015.
European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.
Smartphone video viewers worldwide are most likely to watch video between 8pm and 11pm. As such, and despite smartphone mobility, viewing was most likely to take place at home — with 90% of survey respondents reporting watching at home.
According to IDC, 72.1 million wearable devices will be shipped in 2015, that’s up by 173.3% from the 26.4 million units shipped in 2014. Shipment volumes are expected to experience a CAGR of 42.6% over the five-year forecast period, reaching 155.7 million units shipped in 2019.