SMS is losing market share to over-the-top (OTT) mobile messaging services. The volume of OTT mobile messages worldwide will rise from 10 trillion in 2013 to a massive 67 trillion in 2018. Meanwhile, global SMS text message volume was expected to fall from 9 trillion to 6.7 trillion.
The market for smartphone and tablet software applications has evolved dramatically over the past 6 years. A storefront-oriented ecosystem which was effectively created in mid-2008 by the Apple App Store rapidly branched out across other operating systems.
Mobile increased its share of paid search clicks by 6 percentage points in North America — from one-third to nearly 40 percent. The gain was due to smartphones, which accounted for more than one-fifth of clicks in Q4 2014, up from 16% during the same period the year prior.
Among B2B marketing executives worldwide that responded to a survey, just one-third used mobile to distribute their content. However, 65% of B2B content marketers worldwide said they planned to increase spending on mobile applications in 2015.
Here is the potential of mobile pay in a nutshell: The global count of active credit- and debit-card accounts is 1.3 billion. Mobile payments can expand the global revenue pie from $175 billion to $250 billion, including $45 billion in developed markets and $30 billion in emerging markets.
via Morgan Stanley
North American retailers have plenty of work ahead of them when it comes to integrating new technologies. From multi-channel to payments to mobile, their work is cut out for them — but is almost certain to evolve even further before they put their current plans in place.
The ongoing adoption of more powerful mobile devices and machine-to-machine (M2M) connections are key contributors to significant mobile data traffic growth, according to the latest annual update of the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast.