Tag Archive | smartphone

Mobile Video Viewing Grew by 126.7% During Last 12 Months

Mobile Video Viewing

Short-form content remains the most popular type of video viewed on mobile phones. In Q1 2015, videos under 3 minutes accounted for nearly half of time spent watching video via smartphones.

via eMarketer

Open Source Android Leads Global Smartphone OS Market

Google Android open source smartphones

Global smartphone sales will grow by 8% in 2016, according to Strategy Analytics. Android will continue to be the world’s most popular Operating System platform, by volume.  Together, Google Android and Apple iOS already dominate the global smartphone market — combined they account for 96% of total smartphone sales in 2015.

via Strategy Analytics

More European Marketers Focus on Mobile eCommerce Upside

Europe Mobile Marketers

European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.

via eMarketer

Mobile Device Revenues Grow to $97 Billion in Q1 2015

Mobile device revenues

The mobile device market grew 17% in the first quarter of 2015 to $97 billion. The growth was almost entirely driven by smartphones, which grew by 32% — which offset a 15% decline of basic feature phones.

via ITCandor

Why Security is Perceived as a Barrier to Mobile Shopping

Mobile Shopping on smartphone or tablet

What’s stopping people from buying on their smartphones and tablets? They spend plenty of time shopping that way, but the purchase dollars just aren’t flowing. By and large, mobile is still for the top of the purchase funnel – where consumers research products and services online.

via eMarketer

Worldwide Study Uncovers Mobile Video Viewing Surprise

Smartphone Video

Smartphone video viewers worldwide are most likely to watch video between 8pm and 11pm. As such, and despite smartphone mobility, viewing was most likely to take place at home — with 90% of survey respondents reporting watching at home.

via eMarketer

Wearables Market Forecast to Grow by 173.3% in 2015

Wearables Market Forecast

According to IDC, 72.1 million wearable devices will be shipped in 2015, that’s up by 173.3% from the 26.4 million units shipped in 2014. Shipment volumes are expected to experience a CAGR of 42.6% over the five-year forecast period, reaching 155.7 million units shipped in 2019.

via IDC

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