Tag Archive | smartphone

Exploring the Global Mobile Internet User Demographics

Mobile web usage

Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).

via GlobalWebIndex

Why Smartphones Drive Internet Use in Emerging Markets


IDC believes that detachable 2-in-1 devices will show strong growth potential in the tablets category, and convertible notebooks are beginning to gain traction in PCs. But ultimately, for more people in more places, the smartphone is the clear choice in terms of owning one connected device.

via Digital Lifescapes

Mobile Internet Use Driven by Smartphones in Latin America

A total of 69.4 million mobile handsets were purchased in Brazil in 2014, with smartphones representing close to 75% of total sales. Brazil accounted for over 40% of smartphones sold in Latin America in 2014 — followed by Mexico and Argentina, which were responsible for 20% and 8% of all sales, respectively.

via Pyramid Research

Enterprise Mobility Market Now Driven by Global BYOD Adoption

The ‘bring your own device’ (BYOD) market will grow at a CAGR of 25.32 percent from 2014 to 2019, according to Technavio. There’s been an increase in number of personal devices — such as smartphones and tablets — in the workplace because of more liberal BYOD policies.

via Technavio

Smartphones and Tablets Gain Share of Digital Audio Usage

Digital audio consumption is moving to mobile. American smartphone listeners will grow nearly 15% to just under 100 million people — that’s 52.3% of smartphone users. Moreover, 77.3 million people will listen via tablets — that’s 45.5% of digital music listeners and 48.7% of tablet users.

via eMarketer

Shopping via Smartphone Gains Traction within the UK

Mobile commerce was a hot topic in the UK over the holiday season, with more retail traffic and sales than ever before heading to the mobile medium. Among millennials, in particular, shopping via smartphone is becoming increasingly common.

via eMarketer

Why Mobile Media is an Effective Way to Reach Young Americans

Millennials with Mobiles

88% of U.S. internet users ages 12 to 17 will own and use a mobile phone at least once per month, and 80.8% will access the internet via that device. Among 18- to 24-year-olds, mobile phone penetration will be 96.5% — the highest out of all age brackets.

via eMarketer


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