Mobile AR’s installed base could grow to over 3 billion by 2021, while smartglasses, premium VR and mobile VR combined might top 100 million in the same timeframe (so tens of millions for each platform individually). This makes mobile AR’s installed base more than 25x all AR/VR headsets long-term.
B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers.
Source: Strategy Analytics
Android is undeniably Spain’s preferred smartphone operating system. Its share of advanced handset sales as of December 2016 was 87.2%, continuing a trend that since 2012 has seen Android power at least eight in 10 smartphones purchased in the country.
The transaction value of U.S. mobile peer-to-peer (P2P) payments will grow 55% this year to $120.38 billion, and that will double by 2021. In 2017, 63.5 million U.S. adults will use a P2P payment app at least once a month.
According to eMarketer’s latest forecast on digital and mobile travel. This year, digital travel sales in the U.S. will reach $189.62 billion, 40 percent of which will come from mobile devices such as smartphones and tablets.