Among smartphone users ages 18-24, 48% use voice recognition software, and use of the “Siri” voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri.
Source: Parks Assoc
Compliance requirements, government mandates, specialized devices, software and secure storage will drive healthcare providers to be the leading growth industry for mobility. IDC forecasts that global healthcare firms will spend $30 billion on mobility solutions by 2019, representing a four-year CAGR of 7.2%.
eMarketer estimates that outlays on mobile advertising soared more than twofold in 2015 to reach $15.82 billion. Mobile made up 22.3% of total media ad spending in China — a higher level than in any other market worldwide.
Retailers increasingly offer customers mobile apps with in-store functions, and according to a September 2015 market study, 71% of in-store mobile app sessions by UK users focused on the ‘store finder’.
Robust mobile commerce platforms are no longer a “nice to have” for retail organizations. A recent survey indicates that smartphone sales accounted for 17% of total retail sales in 2015, and that sales from smartphone devices grew 53% year-over-year.
Nearly half of mobile device users in the U.S. market are interested in mobile-based account control for bank debit cards — such as online banking tools that allow them to control their spending and avoid fraud.
Though newer areas like programmatic buying and native advertising were more commonly expected to enjoy large budget increases in the coming year, marketers expected to put more new dollars toward search than display formats.