Juniper Research estimates that the number of smartphone shipments exceeded 375 million in Q4 2014, with an annual total of over 1.2 billion smartphones shipped for 2014 — that represents a 29% year-over-year growth. Meanwhile, Samsung shipped an estimated 315 million smartphones during 2014 — accounting for 25% of all smartphone shipments.
via Juniper Research
Nearly two-thirds of mobile marketers worldwide said that mobile produced, or would eventually produce, a return on investment. Moreover, 70% said the mobile channel was a critical enabler of products and services — that’s up 13 percentage points year-over-year.
Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share. Once again, Google Android led as the number one smartphone platform with 52.6 percent platform market share.
Global mobile service provider revenue barely budged in the first half of 2014 (1H14), up by just 0.5 percent from the same period a year ago. Mobile data services (which includes text messaging and mobile broadband) rose again in every region in 1H14, driven by the increasing usage of smartphones. Mobile broadband services grew 26 percent year-over-year, enough to offset the decline of SMS revenue.
IDC estimates that the online gaming revenue in APEJ will reach $30.39 billion in 2018 at a compound annual growth rate (CAGR) of 18.53%. This growth comes despite a slowdown in Southeast Asia markets in 2013 as service providers prepared to include Mobile Games into their business strategies and game portfolios.
Among print news and media sites studied, 40% served dedicated mobile versions, 30% used responsive web design (RWD) — despite Google’s push for this format — and 22% served dynamic mobile sites.
For the 51 countries covered in the latest worldwide market study by Digital TV Research, the gross number of overall viewers will climb from 5.60 billion in 2010 to 11.32 billion by 2020.