Smartphone shipments within China will now join North America and Western Europe in a more mature growth pattern. However, the ongoing fall of average selling prices (ASPs) will fuel steady growth through the end of the forecast period, with global shipments forecast to reach 1.9 billion units in 2019.
Source: Digital Lifescapes
With 89 mobile internet unicorns now worth almost $1 trillion, the market is hot. Mobile messaging returned around 12x, navigation 11x, games 6x, app store/distribution 5x, social networking and books 4x, and photo & video 3x on the $15 billion invested in these sectors in the last 5 years.
Retail IT execs polled in the U.S. market cited several mobile-centric items when asked about their key objectives in the next 18 months — including advancing a mobile commerce strategy (32%), expanding multi-channel initiatives (22%) and developing new payment technologies (46%).
One in three smartphones shipped in China were from Huawei or Xiaomi in Q2 2015. Xiaomi is the largest smartphone vendor in China with 15.9% market share. However, Huawei is growing by 48% sequentially — that makes them the fastest growing vendor in the top-ten list.
eMarketer estimates that 38.6% of the total population of China will own and use a smartphone at least monthly this year. That penetration rate adds up to a big mobile-enabled population — 525.8 million people, more smartphone users than anywhere else in the world.
The rigid American telecommunications services sector is about to undergo a significant change as the major mobile network service providers abandon phone subsidies and the previously required 2-year contracts for subscribers.
26.5 million smartphones were shipped to India in the second quarter of 2015 (2Q15) — that’s up by 44% from the same period last year. This strong second quarter performance saw smartphone shipments grow by 19%, following a sluggish first quarter in 2015.