Digital advertising accounts for more than one-third of total ad spending in Canada, at CA$4.58 billion ($4.15 billion) annually. But despite spending all this cash, marketers vary a great deal in how they rate the effectiveness of key digital ad formats and channels.
According to the latest market study by ABI Research, connected automotive infotainment systems will exhibit a CAGR of 33.8 percent over the next five years, with a rapid expansion in connected navigation and in-car Wi-Fi driving growth.
Internet users now spend an average of almost 2 hours daily on the mobile web. This figure is rising sharply in some fast-growth markets – with MENA & LatAm nearing the 3.5-hour mark – and among 16-24s, who now devote 43% of their total internet time to mobile.
In 2015, Facebook continues to rank as the top individual smartphone application in America. Meanwhile, a variety of Google apps dominate the top 15 software applications list, and Snapchat entered the list for the first time.
Online retail sales in China are reaching a tipping point. In 2014, one-third of all retail eCommerce spending in the country took place via mobile device, rather than desktop computer. This year, the share will jump nearly 13% and approach the 50-50 mark.
The volume of mobile and online ticketing in both the developed and developing parts of the world is increasing. Online ticketing, along with the increasing adoption of smartphones and tablets, has revolutionized the way consumers purchase e-tickets.
Mobile internet advertising spending will triple this year in Indonesia to account for 15.5% of digital ad spending in the country. By the end of 2019, a majority of digital ad spending in the nation will go toward the mobile channel.