Tag Archive | sms

Why Mobile Messaging Adoption Expands Worldwide

mobile messaging market research

More than half of the entire population of South Korea already use messaging apps, and several European markets are expected to tip past 50% soon. By 2019, 25.2% of world’s total population will be using mobile messaging apps.

Source: eMarketer

How Mobile Messaging Apps will Transform Communication

mobile messaging software market research

More than 1.4 billion people worldwide will use a mobile messaging app this year. Double-digit growth is forecast through 2018, as 2 billion mobile internet access users worldwide flock to smartphone messaging apps for low-cost texting solutions, plus voice calls and video chats.

Source: eMarketer

Mobile Voice Over Wi-Fi Starts to Get Interesting in U.S. Market

mobile cell network bypass market research

If you’re thinking of holding on to your current smartphone because there’s no compelling reason to upgrade, well you’re not alone. The smartphone market in America has plateaued, now that most mobile network service providers removed phone subsidies and Apple offers unlocked iPhones directly to consumers (bypassing the U.S. wireless carriers).

Source: Digital Lifescapes

Update: 191.4 Million Americans Now Own a Smartphone

facebook messenger smartphone app

The smartphone market in America has reached a pivotal point, now that most mobile network service providers removed phone subsidies and Apple offers unlocked iPhones directly to consumers (bypassing the U.S. wireless carriers). And, the ongoing use of Facebook Messenger app is negatively impacting the legacy SMS revenue stream.

Source: Digital Lifescapes

Mobile Messaging Revenue will Reach $112.6 Billion in 2019

Mobile Messaging Services

According to Juniper Research, mobile and online messaging traffic will reach 160 trillion per year by 2019, that’s up from 94.2 trillion this year — equating to approximately 438 billion messages sent and received by users on a daily basis.

via Digital Lifescapes

Why Global Mobile Service Revenue Fell 2 Percent in 2014

global mobile phone service 2014

Dragged down by the EMEA region (Europe, the Middle East and Africa), with Europe as the main culprit, overall global mobile service revenue fell 2 percent in 2014 from 2013, to $781 billion. Globally, mobile broadband revenue rose nearly a third year-over-year in 2014, but this was not enough to offset double-digit declines in voice service and SMS revenue.

via IHS Infonetics

Mobile Messaging Apps Now Used by 75% of Online Adults

Mobile messaging apps

Back in 2012, it was already close to 60% of online adults who said they had used a mobile instant messaging service within the last month.  Fast-forward to 2015 and that number has risen to 75% — SMS or text messages and MMS are two clear casualties of this trend.

via GlobalWebIndex