Social Media Advertising Results Expose the Harsh Reality

Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.

Source: eMarketer

Explore Mobile Chat Apps and Community Marketing Revolution

As the marketing industry’s focus suddenly turned to chat apps, a lot of people were surprised to read that almost a billion pieces of visual content are sent via WhatsApp (500+ million) and Snapchat (400 million) each day.

That’s over twice as much as Facebook (350 million) and Instagram (50 million) combined.

via Content Strategist