Tag Archive | social media

Inept Marketers Still Ignoring Paid Media Fraud

Inept Marketers Still Ignoring Paid Media Fraud

“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”

via eMarketer

How Mobile Apps Drive U.S. Social Network Use

 

How Mobile Apps Drive U.S. Social Network Use

“Fewer people are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of U.S. social network users will be mobile-only in 2019.”

via eMarketer

Authentic Influencer Marketing Doesn’t Include Bribes

Real Influencer Marketing Doesn't Include Bribes

Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.

via eMarketer

U.S. Social Media Study Shows Shifting Platform Use

The number of Facebook users will rise less than 1 percent to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million.

via eMarketer

Fake Social Followers: Marketing Fraud Investigation

Fake Followers: Marketing Fraud Investigation

The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.

via The New York Times

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Social Media Advertising Results Expose the Harsh Reality

social media fail market research

Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.

Source: eMarketer