Tag Archive | social media

U.S. Social Media Study Shows Shifting Platform Use

The number of Facebook users will rise less than 1 percent to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million.

via eMarketer

Fake Social Followers: Marketing Fraud Investigation

Fake Followers: Marketing Fraud Investigation

The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.

via The New York Times

Digital Influence: How Content Marketers Can Deliver Value

“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”

Source: World Economic Forum

Social Media Advertising Results Expose the Harsh Reality

social media fail market research

Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.

Source: eMarketer

Search Engine Optimization Tops List for Digital Marketers

search engine optimization market research

Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.

Source: eMarketer

Why Marketers Must Evolve Beyond Inert Social Media Ads

north america social media market research

eMarketer estimates that the number of people in the United States with a Twitter account will increase only 1.9% in 2017. And growth is seen edging even lower in the following two years. What’s the impact on American marketers? Content marketing and organic search gains new momentum.

Source: eMarketer

B2B Digital Marketing Ongoing ROI Challenge

social media market research

Only 30% of respondents in a recent survey said social media had met or exceeded their ROI expectations for driving brand awareness, and just 24% said the same about social media’s ability to contribute to lead generation.

Source: eMarketer