Corporate Social Media: Why It’s Still Not Valued by CEOs
Only 24% of U.S. online adults agree it’s cool to be associated with a company on social media. And, 68% don’t think companies share interesting content. In 2020, 32% of CMOs are still unable to show business impact; only 30% can prove the impact quantitatively.
Top 50 Senior Executives on Social Media in 2019
The Top 50 Executives on Social Media is the first ranking of C-Suite executives’ performance. Unlike other lists on this topic, the goal was to find the executives who had built a robust social media presence across platforms.
Inept Marketers Still Ignoring Paid Media Fraud
“After analyzing 27 billion advertising impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year, down from $6.5 billion in 2017.”
How Mobile Apps Drive U.S. Social Network Use
“Fewer people are accessing social networking sites via computers, with the majority of users now exclusively on mobile devices. We forecast that 51.7% of U.S. social network users will be mobile-only in 2019.”
Authentic Influencer Marketing Doesn’t Include Bribes
Influencers work with brands in different ways. Nearly half reported posting about a brand simply because they like it. In essence, they’re already advertising these brands to their audience before a paid sponsorship even comes into the picture.
U.S. Social Media Study Shows Shifting Platform Use
The number of Facebook users will rise less than 1 percent to 169.5 million in 2018, driven by adoption among older age groups. However, there will be declines between 5.6% and 9.3% among users under 25, for a loss of 2.1 million.
Fake Social Followers: Marketing Fraud Investigation
The New York attorney general, Eric T. Schneiderman, opened an investigation into a company that sold millions of fake followers on social media platforms, some of them copying real users’ personal information.
Digital Influence: How Content Marketers Can Deliver Value
“Since people don’t have the time to look at the 452,200 tweets sent every minute, they naturally gravitate to the things that already have social proof. People look to the people they trust to see what’s already being talking about, which is why influencers are more important than ever to marketers.”
Source: World Economic Forum
Social Media Advertising Results Expose the Harsh Reality
Very few U.S. internet users have made a purchase based on ads they saw on social platforms, like Facebook or Snapchat. In fact, just 1% of survey respondents said they made a purchase based on a Snapchat ad they saw, and only 4% said they bought anything based on an Instagram advert.
Search Engine Optimization Tops List for Digital Marketers
Search continued to lead digital marketing efforts for companies worldwide in 2016. And this was the case in spite of internet users’ widespread engagement with social.
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