Global market for search and content analytics will grow at a CAGR of over 22% between 2016 and 2020. The growth is accredited primarily to the increasing use of social media for content analytics. During 2015, the market was dominated by the Americas with a share of almost 52%.
We are moving toward the fourth industrial revolution, in which mobile communications, social media and sensors are blurring the boundaries between people, the internet and the physical world.
Source: World Economic Forum
The top 10 business blogs ranked are publishing nearly 8X as many blog posts as blogs ranked from 11–50. This is a huge difference in how often they publish blog posts. It’s interesting that both groups posted 6–7 times per day on Twitter and 2 times per day on Facebook, but the frequency with which they posted new content to their blogs was vastly different.
Across the globe, eCommerce is about to enter the next phase of market development. This transition started back in 2013, when the value of mobile and online physical goods sales exceeded $1 trillion for the first time and last year exceeded $1.4 trillion.
Marketers have embraced real-time marketing to reach a multitude of goals, and their efforts aren’t just limited to social media. Recent research finds that real-time marketers are funneling more of their budget toward such tactics, and they’re reaping the benefits.
Questioning the ROI, more than 40% of American small business owners surveyed said they didn’t use social media for business. This increased from 38% in the fall 2014 and the percentage in spring 2014 — during which use dropped 8 percentage points from September 2013.