Exploring the $3.8 Trillion ICT Market Development Opportunity

When we look back on 2016, it will likely be remembered as a year of transition for many business technology vendors — particularly those that were unable to react quickly to the pervasive enterprise IT buyer trends in the marketplace. Meanwhile, there’s always an upside for those who have foresight.

Source: Digital Lifescapes

Digital Transformation Tech Spending will Reach $2.1 Billion

Worldwide spending on digital transformation (DX) technologies will grow to more than $2.1 billion in 2019, with a compound annual growth rate (CAGR) of 16.8 percent, according to the latest market study by International Data Corporation (IDC).

Source: Digital Lifescapes

Global C-Suite Study – Explore the CEO Point of View

The leading CEOs are aggressively deploying new business models through ecosystems. Discover new ways to focus on customers that can lead to non-traditional opportunities.

Source: IBM

Enterprise Software Market will Reach $161.4 Billion by 2018

According to Kable, the enterprise software applications market was worth $104.1 billion in 2013 and is forecast to reach $161.4 billion by 2018 — growing at a CAGR of 9.2% from 2014 to 2018. As ground-breaking technologies challenge the way organizations function, they prefer apps that are enabled with big data, cloud, social and mobility features.

via Kable

How Cloud Solutions Disrupt the Traditional IT Services Market

Line-of-Business influence on IT purchases increases as they strive to use new social, mobile, analytics and cloud computing technologies to create a competitive advantage. Business outcomes, through industry-specific services and analytics, grew by 4.1% year-to-year in 4Q14.

via TBR

How the Master Architecture will Shape Enterprise Tech Adoption

More than 60 percent of enterprises we surveyed will have at least half of their infrastructure and apps in a Cloud by 2018 — that’s up from less than 30 percent in 2014.

The “Cloud Experiment” is over, now a new “Master Architecture” has emerged that includes Cloud, Mobile, Social, and Analytics.

via Lens360

How to Measure Real-Time Digital Marketing Campaigns

Real-time marketing (RTM) captured marketers’ attention in 2013. However, questions remain about where real-time techniques fit in a marketing plan — i.e. how much money brands should invest in it.

Measurement plays an important role in helping marketers understand the impact RTM will have on key metrics.

via eMarketer

Digital Marketers Need Better Data on Small Business Owners

Research found that just half of senior marketing executives in North America felt they had good data on SMBs’ transactions, behaviors and customer support issues. And that was the most common piece of marketing knowledge cited.

Nearly four in 10 respondents said they had only basic customer contact information, only 15% used social media to learn more about SMBs, and just 8% said they had 360-degree views of their customers.

via eMarketer

B2B Content Marketing Spend is Rising by Double-Digits in 2014

According to new study, 75% of B2B marketers plan to up their content marketing spend in 2014. Digital is fueling the rise, with B2B marketers planning to increase spending in a number of tactics this year.

More than 64% of respondents planned to raise email marketing budgets, 63.7% said they would for online video, and 58.2% for social media.

via eMarketer

Next-Generation Technology to Dramatically Transform Mobile

The next generation of mobile innovation will focus on capturing and modeling consumers’ contextual situations, according to a forecast from PwC.

We are now entering a new, dynamic phase of mobile technology where there is a shift from a limited set of communication and computing functions to intellectual analysis and rationalization of device owners’ physical, virtual and social environments.

via PwC Global