Tag Archive | storytelling

Future of Leadership in the Digital Economy

Future of Leadership in the Digital Economy

In this new world of work, where being connected and resilient are of paramount importance, 82% of our global survey respondents and virtually all of those interviewed indicated that an individual in the digital world would need a certain level of digital savviness to be an effective leader.

via MIT-Sloan

Commercial Storytelling: Leading with Purposeful Narratives

leading-with-purpose-leadership-439660462

“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”

via LinkedIn

LinkedIn Study: Why Meaningful Influence Matters

Global-Culture-Image

“While four of the top five content categories were in line with expectations — Finance and Economy, Startup Strategies, Business and Management, Technology — it was Society and Culture that topped the list.”

via LinkedIn

Four Ways to Improve Your Content Marketing

Four Ways to Improve Your Content Marketing

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling.

via HBR

The Proven Alternative to Marketing Budget Waste

The Proven Alternative to Marketing Budget Waste

Marketers waste an average of 26% of their budgets on ineffective channels and strategies, according to recent survey findings. Half of respondents said they misspend at least 20% of their budgets. A few pessimists even believed they’re squandering more than 80% of their marketing budget. CMOs have a choice.

Story-Driven B2B Marketing – Digital Transformation in Action

via eMarketer

Content Marketing: Few Real Leaders or Visionaries

Content Marketing: Few Real Leaders and Visionaries

Our first finding is that storytelling isn’t so much a tactic as a mindset. And by that we mean, we’re all showing up every day to publish e-books, publish blogs, to get it done one day after another—and that’s good. But we find that Leaders and Visionaries really have a sense of purpose that’s much bigger.

via Skyword

How to Inspire Story-Driven B2B Marketing in 2018

How to Inspire Story-Driven B2B Marketing in 2018

Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors.

via Digital Polymath – David H Deans