Tag Archive | strategy

How to Develop a Winning B2B Content Strategy 

b2b content strategy market research

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Converged Infrastructure for a Network-Enabled Cloud

cloud computing market research

Cloud computing services supported by converged networks will create new opportunities for forward-looking senior executives to make informed decisions and gain significant new strategic competitive advantages.

Source: Digital Lifescapes

Why the Savvy C-Suite is Focused on Digital Growth

CIO CEO CTO digital transformation market research

CEOs recognize how much their digital strategy influences business goals. Back in 2007, only 40% of CIOs were involved in strategic planning; now they’re regarded as some of the most integral members of the C-Suite.

Source: HBR

How the Digital Growth Pioneers Gained an Advantage

digital growth strategy market research

Most chief executives are now focused on growth during 2017. New growth is the primary business priority for 58 percent of CEOs, according the latest market study by Gartner — note, that’s up from 42 percent of CEOs in 2016. Moreover, product innovation and technology are gaining in significance.

Source: Digital Lifescapes

Customer Experience is at the Core of Digital Strategy

digital transformation market research

Digital disruption is a borderless phenomena that has reached all parts of the globe — including the Asia-Pacific region. According to the latest worldwide study by IDC, digital transformation (DX) is a key growth driver of the services market, requiring business and IT organizations to work together toward shared goals.

Source: Digital Lifescapes

Quest for Digital Transformation Talent Escalates in 2017

digital transformation market research

Seventy two percent of firms surveyed are executing on digital transformation, and that tables the topic of digital with the C-Suite. Digital business leaders now have more strategic responsibility and must wield stronger influence with their executive peers and leaders.

Source: Forrester

Commercial Transmedia – Welcome to the Video Generation

transmedia storytelling market research

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

Source: Realtime Report