Tag Archive | strategy

Enterprise IT Investment is Driven by C-Level Strategy

Enterprise IT Investment is Driven by C-Level Strategy

Worldwide IT spending is projected to total $3.7 trillion in 2018 — that’s an increase of 6.2 percent from 2017, according to the latest market study by Gartner. Senior executives and line of business leaders continue to drive many of the strategic IT procurement decisions.

via Digital Lifescapes

Savvy B2B Marketers Create High Quality Content

Savvy B2B Marketers Create High Quality Content

Creating high quality content that is focused on the audience across all buyer’s journey stages is a major goal for B2B marketers in 2018. A refined program should include strategic, efficient and innovative content created by a dedicated team.

via eMarketer

Many Strategies Fail Because They’re Not Actually Strategies

digital innovation strategy market research

A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite the ample efforts of hard-working people, because they do not represent a set of clear choices.

Source: HBR

How to Develop a Winning B2B Content Strategy 

b2b content strategy market research

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Converged Infrastructure for a Network-Enabled Cloud

cloud computing market research

Cloud computing services supported by converged networks will create new opportunities for forward-looking senior executives to make informed decisions and gain significant new strategic competitive advantages.

Source: Digital Lifescapes

Why the Savvy C-Suite is Focused on Digital Growth

CIO CEO CTO digital transformation market research

CEOs recognize how much their digital strategy influences business goals. Back in 2007, only 40% of CIOs were involved in strategic planning; now they’re regarded as some of the most integral members of the C-Suite.

Source: HBR

How the Digital Growth Pioneers Gained an Advantage

digital growth strategy market research

Most chief executives are now focused on growth during 2017. New growth is the primary business priority for 58 percent of CEOs, according the latest market study by Gartner — note, that’s up from 42 percent of CEOs in 2016. Moreover, product innovation and technology are gaining in significance.

Source: Digital Lifescapes