Ongoing Decline of U.S. Pay-TV Service Providers
Of U.S. households that have a live streaming vMVPD service, 44% switched directly from a traditional pay-TV service, and 26% also have a traditional service. Plus, 18% switched from another vMVPD service, 12% were non-subscribers to any type of service.
How Cloud Providers Enable OTT Media Streaming
Over-the-top (OTT) streaming – or, simply, delivering media content directly over the internet – has redefined the media content consumption landscape. In 2019, the number of active global monthly OTT video subscribers surpassed 750 million, accounting for more than 30 percent of digital video viewers globally.
via Everest Group
Video Streaming Subscriptions Rise as U.S. Pay-TV Declines
“The virtual services, which rely on unmanaged broadband delivery, added more than 1.8 million subscriptions in 2019. Though a bright spot, it did not overcome the long shadow of cord-cutting that saw a reduction to combined traditional and virtual subscriptions of more than 4.5 million in 2019.”
via S&P Global
Update: The Video Entertainment Streaming Wars
“As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.”
Game Over: Streaming Video Displaces Legacy Pay-TV
“43% of consumers in the 11 countries surveyed now pay for SVOD services as opposed to 36% who live in households which pay for pay-TV. Only Canada, Sweden and the Netherlands still have pay-TV penetration at a higher rate than SVOD.”
Connected TV Advertising Gains Momentum in U.S. Market
U.S. advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Addressable Advertising Gains Momentum via Streaming
Almost half of the TV homes in the U.S. (47%) have at least one enabled smart TV. And, 72% of homes use video streaming-capable TV devices. These numbers highlight a significant opportunity for brands, marketers and advertisers.
U.S. Pay-TV Provider Video Subscribers Decline
The largest pay-TV providers in the U.S. — representing about 93% of the market — lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018. The future outlook is equally gloomy.
State of the Music Publishing Nation
Now that streaming is settling into its role as the de-facto mode of consumption (contributing to 50% of music industry revenues last year), the acceleration of publishing growth is becoming more apparent, with increased growth rates for the past three years.
via Midia Research
U.S. Video Entertainment Market Disruption Update
U.S. pay-TV ‘cord cutting’ in 2018 increased by 25% from 2017, due to the overall growth of SVOD internet streaming services. Satellite pay-TV providers suffered the largest loss of subscribers, followed by cable and telco service providers.
via MIDiA Research
You must be logged in to post a comment.