Tag Archive | streaming

Internet-Enabled TV Connected Devices in 60% of U.S. Homes

Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.

Source: Nielsen

Why 2017 is Shaping Up to be the Year of Music Streaming

music streaming market research

On-demand audio streams have reached more than 184 billion so far in 2017, that’s a considerable 62.4% increase over the same period last year, according to Nielsen’s U.S. Music Mid-Year 2017 Report.

Source: Nielsen

How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

More Pay-TV Providers in Europe Offer Streaming Video Services

Europe SVOD market research

Streaming video entertainment services, such as those available from Netflix and Amazon, have already had a significant impact on the pay-TV sector in North America. As a result, European pay-TV operators that witnessed this disruption are eager to consider options that would enable them to transform their business.

Source: Digital Lifescapes

RIO 2016 Olympics Online Video Entertainment Trends

RIO 2016 Olympics market research

A new study by Velti says that 40% of people planning to watch the Olympics in the U.S. will do so through two or more devices. Another study, from Influenster, found that more than half of U.S. women plan on watching the Olympics, but just 17% would stream the video.

Source: nScreenMedia

How Mobile Streaming Media Encryption Drives Disruption

mobile multimedia market research

According to the latest worldwide market study by ABI Research, apps enabled with content encryption eliminated nearly 60 percent of the traditional video and audio optimization market in 2015.

Source: Digital Lifescapes