Tag Archive | substance

Transforming Trade Shows: More Substance, Less Waste

Transforming Trade Shows: More Substance, Less Waste

The U.S. B2B trade show market has shifted. In 2015, it was a $13.1 billion market, while by 2019, it had reached $15.58 billion. However, one year and a pandemic later, the U.S. B2B trade show market is expected to shrink by 64.3% to $5.56 billion. That said, the shift away from wasteful hospitality events toward substantive buyer engagement is real progress.

via Marketing Charts

Quest for Substantive Content Puzzles most Legacy Marketers

content marketing demand market research

When marketing executives were asked about the challenges they face with content creation, 60% mentioned it was difficult to keep up with demand. Meanwhile, another 50% mentioned they found it tough to leverage their data to create more emotionally-engaging content.

Source: eMarketer

Why Progressive Technology Firms are the Leading Brands

U.S. leader brands market research

Your brand’s message is most effective when it conveys real meaning and substance. That’s what people value the most, and it’s been a disruptive trend. Between 1999 and 2014, 47 percent of prior known brands fell off the top ‘100 Leader Brands’ list, according to the latest worldwide market study by PwC.

Source: Digital Lifescapes