When we looked at Mobile Addicts — consumers who launch apps 60 times or more per day — we saw this group is growing at the fastest rate, from 176 million in Q2 2014 to a whopping 280 million in Q2 2015 — that’s a 59% increase.
via Flurry Insights
Global media tablet sales will grow at a 21% CAGR between 2014 and 2019, which translates into unit sales of 123.9 million units in 2019. Use-cases for business apps continue to produce double-digit growth. As open source mobile app development for tablets advances, the pressure increases on IT to support BYOD policies.
The ongoing pursuit of digital business transformation projects are prompting many CIOs to rethink the technologies, services and techniques that underpin their enterprise mobility initiatives — evolving traditional roles, responsibilities and organizational cultures in the process.
European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.
The latest IDC enterprise study reveals that media tablet penetration is accelerating in the UK, France, and Germany, and is expected to reach more than 15% of the total client device base by 2018 — that’s up from 6% in the second half of 2014.
Global sales of business tablets (Personal Liable + Corporate Liable) to enterprise users totaled 19.1 million units in Q1 2015, representing a -7% decrease over the same quarter a year earlier. In comparison, the overall media tablet market decreased -1% in the first quarter, going to 51.8 million units from 56.7 million in Q1 2014.
This year, for the first time ever, digital media will account for over half of adults daily media time in China. In many markets, digital media usage represents a shift away from traditional media — such as TV and print.