Mobile investment is growing as quickly as mobile device usage and revenue, with $14 billion invested in Q1 2015 – that’s up 120% compared to Q1 2014. The $41 billion of mobile investments in the 12 months to Q1 2015 was dominated by travel/transport and mCommerce software apps.
eMarketer estimates that U.S. retail mobile commerce sales will approach $77 billion in 2015, that’s up 32.2% from 2014. This growth will push the mCommerce share of eCommerce up to 22%. By 2019, mCommerce sales will have doubled to $153.50 billion.
The global PC market, including media tablets, experienced an annual decline of 7% in Q1 2015, reaching 115.7 million units worldwide. Apple held on to first place despite a 16% decline in its total PC shipments. It shipped 17.2 million units, taking a 15% share of the market.
Shipments of smartphones and tablets in China are forecast to reach 730 million units in the next five years. Several vendors are seeking to tap into the mobile augmented reality market, which is expected to post a CAGR of 110% from 2015 to 2019.
More than half of internet users in Canada will use a media tablet this year, eMarketer estimates. Their latest forecast predicts 15.1 million people in Canada will use a tablet this year — that’s up 10.5% from 2014.
Asia-Pacific will be home to the largest number of media tablet users in the world, with 458.7 million expected this year. The region will pass the half-billion mark in 2016 and boast more than three-quarters of a billion tablet users by 2019.
Mobile-only newspaper readers — those who exclusively use smartphones and/or tablets to access newspaper content — expanded their share of the newspaper digital audience to 40% in March 2015, that’s up from 29% in 2014.