Why Device Vendors Can’t Rely on Bright Shiny Objects
Worldwide shipments of devices — personal computers (PCs), media tablets and mobile phones — will decline by 3.7 percent in 2019, according to the latest worldwide market study by Gartner.
Declining Mobile Device Market Trend Continues
The mobile device market is one of the largest in the IT industry. In Q2 2019 spending worldwide fell by 8% to $86.6 billion; unit shipments were down by 3% to 354 million in the quarter and by 5% to 1.519 billion.
Personal Computing Market Continues to Decline
Unit shipments for the global personal computing devices market, comprised of traditional PCs (made up of desktops, notebooks and workstations) and tablets, is expected to decline 3.9% in 2018, according to the latest forecast from IDC.
Digital Device Shipments Still Impacted by Lower Demand
The consumer electronics and mobile device vendors have experienced a significant slowdown in demand, due to a number of related factors that result in the ongoing downward trend. This is a global phenomenon, where few markets across the globe are likely to drive significant new growth opportunities.
Personal Computing Outlook Reflects Ongoing Change
The global adoption of public cloud computing services, the increased performance of smartphones and the demand for Chromebooks continue to negatively impact the rest of the consumer electronics market and to a somewhat lesser degree the enterprise IT marketplace.
Why Legacy PC Vendors Promote Device-as-a-Service
Worldwide tablet and PC shipments will fall by 2.1 percent to 398 million units in 2018, according to the latest market study by Canalys. But this represents the smallest decline of the past four years and sets the tone for an era of stability. So, when does the market trend return to growth? That remains a mystery.
Why Savvy Email Marketers Followed Mobile Trends
New research from Return Path found that more than half of emails worldwide (55%) are opened in a mobile environment in 2017 — that’s significantly more than either webmail (28%) or desktop (16%).
Why Mobile Augmented Reality Has Huge Upside Potential
Mobile AR’s installed base could grow to over 3 billion by 2021, while smartglasses, premium VR and mobile VR combined might top 100 million in the same timeframe (so tens of millions for each platform individually). This makes mobile AR’s installed base more than 25x all AR/VR headsets long-term.
Personal Computing Device Market Continues the Decline
According to the latest worldwide market study by IDC, global shipments of personal computing devices (PCDs), comprised of traditional PCs (desktops, notebooks, and workstations) and media tablets (slates and detachables), will continue a decline through 2021.
Source: Digital Lifescapes
B2B Buyers Use Their Personal Mobile Device for Business
B2B companies have consistently searched for opportunities that target business users with mobile devices, products and services and now based on research from AO that identifies common apps and usage behaviors that companies can use to better identify these business users often disguised as consumers.
Source: Strategy Analytics
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