With 89 mobile internet unicorns now worth almost $1 trillion, the market is hot. Mobile messaging returned around 12x, navigation 11x, games 6x, app store/distribution 5x, social networking and books 4x, and photo & video 3x on the $15 billion invested in these sectors in the last 5 years.
Media tablet shipments in Central and Eastern Europe (CEE) fell by 21.4% in 2Q of 2015 compared to the same quarter in the previous year, reaching 2.8 million units shipped. Moreover, the 2-in-1 device segment contracted by by more than 38 percent.
The Western European media tablet market stabilized in Q2 2015, with total shipments contracting annually by 1.2% and reaching 7.5 million units. This decline resulted from weak demand for consumer tablets and increasing interest in enterprise 2-in-1 devices.
When we looked at Mobile Addicts — consumers who launch apps 60 times or more per day — we saw this group is growing at the fastest rate, from 176 million in Q2 2014 to a whopping 280 million in Q2 2015 — that’s a 59% increase.
via Flurry Insights
Global media tablet sales will grow at a 21% CAGR between 2014 and 2019, which translates into unit sales of 123.9 million units in 2019. Use-cases for business apps continue to produce double-digit growth. As open source mobile app development for tablets advances, the pressure increases on IT to support BYOD policies.
The ongoing pursuit of digital business transformation projects are prompting many CIOs to rethink the technologies, services and techniques that underpin their enterprise mobility initiatives — evolving traditional roles, responsibilities and organizational cultures in the process.
European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.