Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).
The ‘bring your own device’ (BYOD) market will grow at a CAGR of 25.32 percent from 2014 to 2019, according to Technavio. There’s been an increase in number of personal devices — such as smartphones and tablets — in the workplace because of more liberal BYOD policies.
According to the latest study by Futuresource Consulting, the market for mobile computing devices in the compulsory education sector (K-12) has risen by 18.3% year-over-year, with 5.7 million devices shipped into K-12 education globally in the fourth quarter of 2014.
PC vendors have a complex market development challenge in 2015 — learn how to embrace ongoing demand volatility. Worldwide PC shipments are expected to fall by -4.9 percent in 2015, while growth projections for 2016 and 2017 were raised slightly.
Digital audio consumption is moving to mobile. American smartphone listeners will grow nearly 15% to just under 100 million people — that’s 52.3% of smartphone users. Moreover, 77.3 million people will listen via tablets — that’s 45.5% of digital music listeners and 48.7% of tablet users.
Although the tablet outlook has been tempered, IDC expects positive growth for the market in the years to come as demand in the commercial sector increases — particularly as more enterprise mobility applications gain adoption and improve user productivity in meaningful an substantive ways.
The commercial tablet market will reach more than 11 million units by 2019 in Western Europe, achieving more than 130% growth. An IDC survey of media tablets in the enterprise finds the adoption rate will double between 2014 and 2015.