Having established a solid foundation among smartphone users across Latin America, open-source Android is now taking over the media tablet market as well. In January 2015, 78% of smartphone owners in the region said they had a phone powered by the Google Android.
Those of us that follow trends in the global consumer electronics market knew that this day would come. Media Tablets will overtake Notebook PCs as the largest mobile computing category this year, according to ABI Research.
U.S. advertisers will spend $52.71 billion on search and display advertising in 2015, that’s up 16.6% from 2014. In an effort to reach consumers toting smartphones and tablets, more than half (52.2%) of this expenditure is expected to go toward mobile marketing campaigns.
AR software applications in the mobile games market are forecast to generate 420 million downloads annually by 2019 — that’s up from 30 million in 2014, according to the latest market study by Juniper Research.
Comparing internet usage trends across these four generations shows just how much ground the mobile web still has to cover among the older age groups. Currently, Teens (3.08 hours) typically spend twice as long per day using the mobile internet as Gen X (1.54 hours) and five times as long as Baby Boomers (0.61 hours).
The ‘bring your own device’ (BYOD) market will grow at a CAGR of 25.32 percent from 2014 to 2019, according to Technavio. There’s been an increase in number of personal devices — such as smartphones and tablets — in the workplace because of more liberal BYOD policies.
According to the latest study by Futuresource Consulting, the market for mobile computing devices in the compulsory education sector (K-12) has risen by 18.3% year-over-year, with 5.7 million devices shipped into K-12 education globally in the fourth quarter of 2014.