The ongoing pursuit of digital business transformation projects are prompting many CIOs to rethink the technologies, services and techniques that underpin their enterprise mobility initiatives — evolving traditional roles, responsibilities and organizational cultures in the process.
European marketers were most united in their expectations of mobile transactions — around 40% in each country said they thought real-time, personalized mobile purchasing would have a major impact on how marketing was conducted.
The latest IDC enterprise study reveals that media tablet penetration is accelerating in the UK, France, and Germany, and is expected to reach more than 15% of the total client device base by 2018 — that’s up from 6% in the second half of 2014.
Global sales of business tablets (Personal Liable + Corporate Liable) to enterprise users totaled 19.1 million units in Q1 2015, representing a -7% decrease over the same quarter a year earlier. In comparison, the overall media tablet market decreased -1% in the first quarter, going to 51.8 million units from 56.7 million in Q1 2014.
This year, for the first time ever, digital media will account for over half of adults daily media time in China. In many markets, digital media usage represents a shift away from traditional media — such as TV and print.
Within the global installed base of mobile devices used for gaming, which exceeded 1.1 billion in Q1 2015, Google Play had stronger traction over Apple iOS App Store. Android devices accounted for nearly 75 percent of the installed base, while iOS and other types of devices have lost market share.
eMarketer estimates that there will be 38.3 million smartphone users in the UK — representing three-quarters of internet users. At the same time, 32.8 million people will be tablet users. However, so far, small businesses in the country have not effectively utilized the mobile channel.