The market for smartphone and tablet software applications has evolved dramatically over the past 6 years. A storefront-oriented ecosystem which was effectively created in mid-2008 by the Apple App Store rapidly branched out across other operating systems.
Among B2B marketing executives worldwide that responded to a survey, just one-third used mobile to distribute their content. However, 65% of B2B content marketers worldwide said they planned to increase spending on mobile applications in 2015.
eMarketer estimates there were 281.2 million people in China using media tablets regularly, and they’re mostly male, young and highly engaged. Moreover, tablet users in China have a similar usage pattern to those in markets like the U.S. and Europe.
Overall shipments for tablets and 2-in-1 devices reached 76.1 million in the fourth quarter of 2014 (4Q14) for -3.2 percent growth, according to the latest market study by International Data Corporation (IDC).
Put a purchase price in front of an app, and the number of people who are willing to download and install it drops dramatically. According to eMarketer, 80.1 million U.S. consumers will pay for mobile apps at least once this year, representing only 33.3% of all mobile device users.
Mobile devices are particularly viewed as being vulnerable to unauthorized use, because they can more easily be lost or stolen. According to the latest market study by ABI Research, the global mobile multi-factor authentication software and service market will be worth $1.6 billion by the end of 2015.
Total PC shipments (desktops, notebooks and tablets) fell by 6 percent in Q4 to reach 148 million units, resulting in full-year 2014 shipments of 528 million units, that’s up by just 3 percent on 2013.