Digital media time in the U.S. market has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform.
Strategy Analytics foresees that the total mobile video market value, including premium payment, advertising revenue and spending on data transport will grow from $7.4 Billion in 2015 to reach $12 Billion in 2021 — that’s a 5-year CAGR of 8%. Subscription is replacing download as the biggest premium payment generator, accounting for 86% of the total premium revenues by 2021.
Source: Strategy Analytics
Personal computing device requirements are shifting across the globe, creating challenges for consumer electronics vendors who must respond to these evolving trends. Cloud computing adoption has contributed to the shift in demand, with pervasive mobile internet access being the enabler.
Source: Digital Lifescapes
Media tablet shipments, inclusive of 2-in-1 devices, are expected to decline -8% in 2015, representing a notable slowdown from IDC’s previous forecast of -3.8%. Shipments are now expected to reach 212 million with the vast majority being pure slate tablets.
With 89 mobile internet unicorns now worth almost $1 trillion, the market is hot. Mobile messaging returned around 12x, navigation 11x, games 6x, app store/distribution 5x, social networking and books 4x, and photo & video 3x on the $15 billion invested in these sectors in the last 5 years.
Media tablet shipments in Central and Eastern Europe (CEE) fell by 21.4% in 2Q of 2015 compared to the same quarter in the previous year, reaching 2.8 million units shipped. Moreover, the 2-in-1 device segment contracted by by more than 38 percent.
The Western European media tablet market stabilized in Q2 2015, with total shipments contracting annually by 1.2% and reaching 7.5 million units. This decline resulted from weak demand for consumer tablets and increasing interest in enterprise 2-in-1 devices.